Before we go any further, a bit of background: the average person doesn’t know and doesn’t care who the White House communications director is. It’s a bit of inside baseball that won’t change a single mind about Biden and how he’s doing as president.
But that’s not to say that this series of changes in the press shop doesn’t matter. They do — and here’s why: Bedingfield and his team are helping shape Biden’s message — day-to-day and longer-term.
Changing this team means uncertainty in the message service, which comes at a difficult time for Biden.
“The best Democrats complain that the president is not acting with — or perhaps even capable of — the urgency the moment demands.
“‘Rudderless, aimless and hopeless’ is how one congressman described the White House.”
This article was the latest in a series of stories raising questions — and concerns — about exactly what the White House is doing these days.
“Several officials say Biden’s tendency to berate advisers when he’s unhappy with the way a situation is being handled or when events go badly has trickled down the West Wing ranks, leaving several aides in mid-level feeling blamed for failures despite lacking any real ability to influence the building’s decision-making This has contributed to some of the recent staff departures, according to people familiar.
So Biden is frustrated because the message is wrong and chaotic. He blames the staff for that. This makes them more likely to leave. Which creates bad and chaotic email service. It’s a vicious circle.
If you want to look at Biden’s brighter side, you can argue that Biden has a messaging problem — not organized or urgent enough — and departures of senior communications strategists are added up by subtraction.
I mean, maybe? But the overall impression created at the moment by the Biden White House is apathetic and lost. And it’s never pretty.