Online Marketing – Website Position 1 Wed, 12 Jan 2022 23:17:26 +0000 en-US hourly 1 Online Marketing – Website Position 1 32 32 Political Marketing: Advertising Practitioners Expect Budget Increase in 2022 Wed, 12 Jan 2022 23:17:26 +0000

Raheem Akingbolu

Similar to the year before Nigeria’s general elections, there will be a boom in political marketing and business environment advertising revenue in 2022, practitioners predicted. They also pointed out that the industry will see a huge increase in digital advertising budget this year, coupled with an acceleration in digital penetration and innovation.

The Chairman of the Outdoor Advertising Association of Nigeria (OAAN), Emmanuel Ajufo, who pointed out that the marketing communications industry has gone from strength to strength after overcoming the challenge of the grim realities of the past two years, said that 2020 will be a year stabilizer following a hive of marketing activity inside and outside of politics.

“It is no longer a news that the global economy has been threatened in the past two years and it has also affected marketing a lot.

However, things are starting to take shape. For Nigerian practitioners, this year will be a multi-blessing as we explore both corporate and political spaces. As I speak, preparations for elections in Ekiti and Osun have started and the 2023 general elections are also approaching. Politicians are beginning to understand the need to hire professionals and this will have a positive impact on our industry. We should expect more print ads, TV ads and outdoor ads. Our people must prepare, now is the time to work,” Ajufo said.

A former president of the Experiential Marketing Association of Nigeria, Kehinde Salami, also described 2021 as a robust year for activation agencies, saying there is a strong possibility that 2022 will be more financially rewarding for the industry.

He said: “The surge in experiential marketing activity in 2021 has given us the outlook for 2022. Every day brand owners are becoming aware of the importance of experiential marketing as results are measurable faster than anyone else. what channel of engagement.

This year we are confident there will be more activity as the environment looks better than last year when the COVID-19 challenge left us all in fear. Even though it’s not uhuru yet, we hope things will be better this year,”
In his presentation, Starcom Media Perspectives Managing Director Jude Odia told an online marketing portal that he was optimistic about market growth this year as well as “a proliferation of platforms, especially microsites and blogs”.

“I’m hoping to see the budget go digital and more potential in our overall media spend. I’m also hoping to see exponential growth in content and that will be a driver for mobile and the kind of growth we’re hoping to see in mobile as well. “digital media space. Digital will fundamentally be the main beneficiary of this growth, as it will grow further at the expense of traditional media.”

“Fortunately, 2022 ushers in positive expectations for the advertising world, as advertising across all digital channels is expected to exceed 60% of global ad spend for the first time this year, reaching 61.5% of total spend according to reports from WPP’s Publicis Groupe media.Zénith agency.GroupM also forecast further growth of 13.5% in 2022, as digital now accounts for the lion’s share of advertising spend and is expected to account for 64.4% of total advertising. this year, compared to 60.5% in 2020.

The steady growth in the number of internet users worldwide has become a major factor fueling the growth of the online advertising market on the internet.

“With marketers leveraging internet advertising to achieve their marketing goals, the rise of social media bloggers, the growing trend of influencer marketing, the growing demand for e-commerce and social commerce accelerating by the pandemic and the continued increase in internet penetration across the globe has presented a great opportunity for internet advertising.Some of these channels include banners, remarketing, pay-per-call advertisements, pay-per-click and pop-ups through e-newsletters and one-to-one email marketing, search engine optimization, social media and ezine ads,” he said. .

How this Indore-based startup improves creativity associated with value-driven digital services Tue, 11 Jan 2022 06:58:09 +0000

In 2019, when Sarthak Nahar, Somil Jain, Ayush Vyas and Ankit Kushwah were in their final year of engineering, they dreamed of becoming entrepreneurs by providing their clients with creative, value-driven strategies. They had a clear vision, where they wanted to solve a problem in the industry with effective creative solutions. And that’s how Egniter was born. A creative agency that is a one stop shop for holistic online marketing solutions.

Igniter’s range of services includes SEO, SMM and SEM, content creation, website design and development, email marketing, among other services.

Helping brands with value-driven digital strategies

The Indore-based startup operates as a value-driven digital strategy firm whose personalized services can help brands gain competitive advantage. “Egniter is a creative agency where we connect brands to their target audience and help them bridge the communication gap between business and customers,” says Sarthak, one of the co-founders of Igniter.

“Take the example of a rocket that takes off into space. It needs a speed of 11 km / s to take off from the Earth’s atmosphere. Likewise, our brands also require a similar type of push in the form of marketing and branding strategies, to reach the zenith. That’s what we ended up calling our company Egniter – we drive our customers’ businesses while helping them improve their market presence and grow their audience, ”says Ankit.

Egniter believes in combining ideas and strategies to create digital products for forward thinking organizations, leading to a wide range of services categorized under branding, marketing and development.

Looking at the early days of the business, Sarthak says the team started out with just a few services, but they soon realized that if they wanted to capture a greater market share, they would have to expand their services to explore. new avenues like graphic design, video editing, motion graphics, cinematography, photography. “We understood that by including singers, rappers, beatboxers, music producers and content creators, we could achieve better results for our clients,” he adds.

While digging deeper into the services Egniter offers, the team says the concept of social thinking is central to their website design. To explain this, Ankit added, “We have added the phrase ‘social thinking’ to our website because brands and customers see marketing as a major exercise. However, at Egniter, we see marketing as a daily exercise, not rocket science. We prefer to integrate a brand into a person’s social life to make it visible in the long term. India lacks branding agencies, and most of them don’t realize the difference between marketing and branding. Thus, we want to be recognized as a branding agency, where we create brands that have the potential to have a long-term impact ”.

While browsing the Igniter website, another interesting concept that is sure to grab some attention is the “Create Marks Between 1:00 and 3:00 AM” feature. Asked about it, Somil explains the thought behind it. “Creativity through content is the key factor that drives startups or large companies. Usually our days are filled with meetings and daily tasks. However, we often feel that our creativity strikes best between 1 a.m. and 3 a.m. The mind is free to think and imagine, and this is how we build the best branding strategies.

Igniter’s success can be attributed to a dedicated team of creative professionals who always strive to build a successful brand. Speaking about what sets Egniter apart, Sarthak says the problem with most marketing and branding agencies is that they create content in a monotonous fashion and end up prioritizing consistency over quality. “Although we have a client on board, we care about the quality of the content in an intangible way, in almost every aspect, whether it’s video, hiring people, introducing clients, etc. Our creativity and quality content sets us apart. “

The vision of four students ultimately turned out to be a successful brand. However, the road to success has not been easy. Given their inexperience, the team took a long time convincing people to believe in their work. “No company or client was ready to invest in us. However, the COVID-19 pandemic has presented us with a unique opportunity as more brands have started to explore digital marketing options. We have had clients flocking. Now we have clients in several sectors and this remains a striking factor for our growth, ”says Ankit.

Target customers at the pan-Indian level

“We had a vision for growth in India, and a large part of our customer base includes Indian companies. Thus, the .in domain name was an obvious choice for its authenticity and the way it reinforced our attachment to the country. We wanted to instill all of these feelings into our brand, ”explains Ankit, while explaining why the team opted for a .in domain name.

“We are targeting customers all over India because we believe there are certain brands that need a good set of marketing and branding strategies to explore global opportunities. So, the .in domain name extension has been a big help in targeting these customers, ”added Sarthak.

Ankit also believes that startups / small businesses can gain an advantage over large companies by going for the .in domain because it is readily available and cost effective.

The National Internet Exchange for India (NIXI) helps many businesses across the country obtain a .in or .Bharat domain. Businesses of any scale and size can benefit from a .in domain with the help of NIXI. It is affordable and can be used in over 22 languages ​​for businesses from all parts of the country.

How to Egniter balances growth and turnover

We are a primed startup and we had no funds to raise. We started with a small clientele and for the first eight months we were unable to generate any income. We received our first check from a customer after offering free service for eight months. Since then, we have seen massive growth over the past two years, reaching almost 240% more than last year, ”says Ankit.

Egniter has enlisted several great honchos as part of his clientele and wants to add more names in the future. “Currently, we have over 18 team members, who work either from the office or remotely. We are looking for talented professionals at the Pan-Indian level. and want to recruit more creative and enthusiastic minds to working with a startup. ”

Deepen the company’s plans. Ankit has not ruled out expanding to other cities as part of Igniter’s vision. “We are also working to increase our sales and revenue figures over the next six months,” Ankit said.

The series “Shaping India Inc’s Online Growth” chronicles the journeys of startups and SMEs in India and how the creation of an online presence in the .in or .Bharat domain has fueled their successes.

More than 2,000 SMEs will benefit from affordable credit facilities Sun, 09 Jan 2022 09:46:09 +0000

The Nakuru County Government has signed an agreement with the Kenya Commercial Bank (KCB) to provide training and affordable finance to over 2,000 small and medium enterprises (SMEs) within the decentralized unit.

Governor Lee Kinyanjui said his administration is teaming up with the bank to offer credit facilities at an interest rate of 12.5% ​​per annum, of which 5% will be covered by the county government cooperative revolving fund. while the remaining 7.5% would be taken care of. for by the borrower.

Speaking at county headquarters when he signed a memorandum of understanding with the financial institution, Kinyanjui noted that although most SMEs have been affected by the economic aftershocks of Covid-19, affordable financing remains a challenge because of the high interest offered.

“We are urging other financial institutions to realign their programs by helping merchants adapt to the new reality caused by the COVID-19 pandemic.

Although SMEs are the driving force for economic development in Nakuru County, accounting for 90 percent of all businesses, 50 percent of jobs and 40 percent of gross domestic product, accessing affordable finance remains a challenge. for many, ”noted the governor. .

He noted that the lack of sufficient collateral, the high cost of credit and the informal business structure had made most SMEs ineligible for financing, a situation which Kinyanjui said had been made worse by the Covid-19 pandemic.

“With reduced revenue and disruption from Covid-19 in the market and supply chains, many small and medium-sized businesses are unlikely to attract quality, affordable credit under the deals traditional, ”Kinyanjui added.

He was accompanied by KCB Commercial Division Chief Wanjeri Kihara, KCB Retail Banking Director Anastacia Kimutai, Deputy Governor, Dr Eric Korir, County Executive Committee Member for Commerce and Tourism Raymond Komen Trade and County Prosecutor Caleb Nyamwange.

As part of the deal, SME entrepreneurs will be equipped with skills in online marketing opportunities, record keeping, productivity and quality management, business registration and questions. legal, among others. They will also be trained in keeping account books and filing tax returns.

The county administration has signed similar agreements with the SBM, Diamond Trust and Stanbic banks.

Kinyanjui said there is a growing need for entrepreneurs to join the digital market to expose Kenyan products to the global market.

He called on the country’s dominant small and micro-business sector to harness the increase in online shopping for growth.

“Now more than ever, we need to be innovative to help protect businesses from the impact of the COVID-19 pandemic. We will commit resources to support the initiative, train sellers and give them the tools to sell online effectively, ”Kinyanjui said.

“Our partnership will also ensure that more young people, women and boda-boda operators are empowered through digital learning which will expose them to the global market and ideas,” the governor added.

Kihara said the bank will provide free online training ranging from e-commerce basics to operations, marketing, finance and sales to young people and businesswomen as a way to counter the disruption of Covid-19.

She said the partnership aims to empower women, youth and people with disabilities through financial support to their businesses as a means of reducing poverty and increasing household income within the decentralized unit.

“We will train SME entrepreneurs for periods of 3 to 6 months and then incubate their businesses for 18 months while providing them with business development skills,” observed Kihara.

The head of KCB’s business division said that while there are growth opportunities for entrepreneurs in the country in the e-commerce sector, policymakers need to tackle factors such as high taxes and prices. high data in some markets, compounded by relatively low income levels.

Kihara said that through the partnership, both sides want to see local businesses grow beyond financial success to achieve greater social impact.

Komen revealed that a third of the country’s SMEs that needed financing did not get loans.

“A survey conducted by the Ministry of Trade and Industrialization found that 33% of small businesses had their loan applications either rejected or chose not to apply due to high interest rates, warranty and complex application procedures, ”the county executive committee said. Member of Commerce and Tourism.

“According to the World Bank SME Entrepreneurs Report, women make up almost half of all small and medium business owners and 40% of smallholder farm managers, but they have less than 10% of credit. available and less than 1%. agricultural credit, ”he added.

Komen urged women and youth in small and medium-sized businesses to embrace the technology to research new markets and communicate with stakeholders and potential customers.

“E-commerce can help make more goods and services available to consumers, increase market access for SMEs and encourage investment,” CEC said.

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Lawyers, listen: marketing data is your friend Fri, 07 Jan 2022 18:28:14 +0000

Your advertising can generate leads, but if you don’t know the ROI for each of your marketing channels, you won’t be able to determine which channels are profitable.

41% of lawyers don’t have access to marketing analytics, according to the ABA’s 2019 website and marketing report. What is worse? Of the 38% who To do have access to these critical analyzes, 41% of lawyers never consult them. These numbers are alarming, because attorneys who measure marketing effectiveness can invest more time and money in high converting channels and thereby eliminate unnecessary ad spend.

As they say, knowledge is power. Almost half (48%) of small and mid-size law firms said their clients found them through organic social media, while 42% found them through search engines, according to a recent study by CallRail. Without this fundamental knowledge of where marketing leads are coming from, law firms are simply unable to make the most informed budgetary and programmatic decisions. It’s a big problem !

Ask yourself these 3 questions to start making sure your law firm is effectively using marketing analytics to increase positive ROI:

  1. Do you know which of your marketing channels gets the best ROI?

Your advertising can generate leads, but if you don’t know the ROI for each of your marketing channels, you won’t be able to tell which channels are profitable or which generate the most valuable leads.

To determine the ROI, take a look at each of your marketing channels, whether it’s Google Ads, social media, print advertising, or some other channel, and divide their cost by the number of leads you have. they generate. For even more insight into marketing performance, use Call Tracking and Form Tracking solutions.

Once you’ve determined the ROI for each of your marketing channels, reduce your spend on channels that don’t convert visitors to leads, and increase your investment in high-performing channels to boost lead generation. It’s that simple and will save you a lot of money in the long run!

  1. Do you know where your best leads are coming from?

Major marketers commonly use attribution software to track clicks and conversions online. So if you’re not tracking calls or form submissions, you’re missing out on essential information. With Call Tracking and Form Tracking, you’ll know precisely which keywords, marketing campaigns, and ads led to your best calls and lead conversions.

When lawyers know where their best prospects are coming from, they can optimize these marketing channels to increase their lead generation and reduce advertising costs. More data means smarter decision-making.

  1. Is your website optimized to generate high quality leads?

Every business has a website, and your website should be optimized to generate high quality leads, regardless of where they come from. But according to the new CallRail study, 51% of people employed by law firms that hire fewer than 1,000 employees nationwide said website optimization was the biggest challenge their business faced. in online marketing strategy.

Man holding a tablet with “Online Marketing” on the screen; image by muneebfarman, via

To improve your website optimization, you will need to experiment with different elements, such as your site design, images, and headlines, until you find a combination that generates the most leads. Using call tracking data and forms, an attorney can see which combinations of items are driving the most calls and requests from websites to their business and apply those principles on their website to increase generation. of prospects.

Let’s face it: Marketing a business is often difficult and time consuming work, especially for small business owners with a million tasks on their plate. By deploying an advanced marketing analytics and business communications platform like CallRail, an attorney can identify the combinations of dynamic elements that drive the best prospects to their business.

To learn more about the benefits of marketing analytics, check out this Content center from CallRail.

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]]> What to look for in a digital marketing agency? Benefits & More! Wed, 05 Jan 2022 15:14:41 +0000

2021 was the year of major improvements and innovations.

During the pandemic, people have become more internet prone. From online grocery shopping to finding product suggestions, over 80% of audiences rely on search engines for quality results and user experiences.

This digitization has created the need for digital marketing across the world.

Suppose you have a new start-up based in NYC and you want to get the word out about it, the digital platform seems like the perfect idea to expand your reach and it can be achieved through digital marketing. well planned and executed smoothly. countryside.

While most companies adopt remote working models, it is best to outsource your digital marketing operations and SEO services to New York City. Hire a good results-driven digital marketing agency in New York City with a proven track record in the industry and leave the rest to them.

If you’re wondering how a digital marketing agency in New York can help you improve your marketing game and increase your visibility and engagement online, it’s best to start by understanding what all digital marketing and marketing companies are doing. SEO in New York and what you can expect from them.

In this blog, we have covered exactly what digital marketing and SEO agency in New York offer and how they can help businesses like yours get the results they want.

What is digital marketing and how does it help your business?

Digital marketing is the promotional activity of any business that is carried out using the Internet or any electronic device. This puts your business at the forefront of the right prospects who may be interested in your products and services.

With big brands and businesses taking the benefits of digital marketing and SEO services in New York to the next level, even small businesses are no less! Everyone wants to make a remarkable brand presence with their customers and take advantage of online marketing to increase sales and revenue.

However, the goals of each business are different.

Thus, they can customize their marketing solutions according to their needs.

There are 7 types of digital marketing practices that are

generally used –

Search Engine Optimization (SEO)

  • Social Media Marketing (SMM)

What to expect from a digital marketing business

From understanding your company’s requirements, goals, target audience and market, to smart implementation and management of proprietary digital marketing strategies, your digital marketing partner and SEO agency in New York will ensure a increased sales and income.

You won’t have to worry about your social media accounts, website optimization, branding, and online reputation management as they will take care of anything that can. have an impact on the digital presence of your business.

They know what’s hot in the market and how to make the most of the latest tools and strategies to help your unique business stand out among the crowd.

If you’re considering hiring one for your startup, here’s what to expect from them!

How exclusive are their strategies?

A professional agency will help you with custom designs and strategies that will reflect your brand’s image and voice, ensuring that your marketing efforts are in the right direction.

How transparent are they?

Analyze how often your digital marketing partner connects you and keeps you updated on the project. They should provide regular reports on the progress made so far and discuss any new problems or new techniques.

How well do they understand your visions and goals?

A digital marketing agency in New York that you are going to work with should be familiar with your business vision and goals and keep them in mind when developing your marketing strategies.

It is important to analyze how well they understand your business values ​​and vision, and to work with you to create personalized marketing strategies that will drive your business success.

Benefits of hiring a digital marketing and SEO agency in New York City

Digital marketing has incredible impacts on people as well as on businesses. Let’s understand how!

  • With over 3.5 billion people worldwide using smartphones, over 85% of people use their phones to do online research before making purchases.
  • Search engines generate over 95% of all website traffic.
  • 50% of consumers are more inclined to brands that appear in the top search results.
  • If you are still not convinced of the importance of digital marketing for the growth of your business, read these benefits.


10 Benefits of Digital Marketing & SEO Services Every Business Owner Should Know!

Digital marketing provides equal opportunities for all businesses.

By embracing the power of digital marketing, you can create an exceptional brand image in the market and outperform the competition in every way.

The only thing you need to know is how innovative your digital marketing practices are and how effectively you execute them.

Here are the top 10 benefits that every business can have by integrating digital marketing services into their operations.

  1. Maximized audience reach
  2. Impressive branding and online reputation
  3. Increase in search rankings and website traffic
  4. Improved engagement
  5. Improved sales conversions
  6. Better returns on investment
  7. More popularity in less time
  8. Growth and turnover stimulated
  9. Better customer credibility and trust value
  10. Measurable results and constant improvements.

However, many startups and companies are adopting traditional methods of marketing, but their results are very slow and not up to par.

With digital marketing and SEO services in place, small businesses can attract large numbers of audiences at a reasonable cost.

So, if you want to get better visibility, search rankings, engagement, and conversions for your business, now is the perfect time to acquire digital marketing services.

Cloudester – Your Dedicated Full Service New York Digital Marketing Agency

So where do I find an experienced digital marketing agency near me? Which NYC SEO Services Will Be The Most Effective? How to get started in digital marketing? If you’re looking for answers to these questions, then we’ve got you covered.

Cloudester is a full-service digital marketing agency in New York City offering a wide range of services including SEO, SMO, PPC, email marketing, content writing and more to bring your business to success. new heights.

If you would like to know more about how our digital marketing and SEO agency in New York can generate income for your business, drop us an email [email protected] or connect directly to +1 929 325 0230.

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How to Modify Google Search Results Explained by Australian Reputation Management Agency Mon, 03 Jan 2022 17:13:43 +0000

E-Web Marketing, a management agency based in Chatswood, NSW, Australia, has identified a way to update search results for keywords. The process they discovered has been shown to work well for business names and local keywords, for example, the keyword “a type of service Sydney”. The process requires quality content on a number of social media sites, websites, Google Business Profile, press releases, and mini-websites that can strongly associate a particular business with a specific domain.

Blake Smith, Digital Strategist at E-Web Marketing, says, “We have identified a way to update a company’s search results for keywords. With this approach to reputation management, we were able to achieve 7 first page results for a client. Any search targeting their local service area essentially results in their business being plastered all over the first page of Google.

E-Web Marketing is a provider of results-driven online marketing solutions. They can provide virtual marketing manager, multi-channel strategy, search engine optimization (SEO), and holistic web marketing strategy that can be integrated with the company’s offline advertising efforts to drive more sales. There are a number of factors that differentiate e-marketing from other digital marketing agencies. These include: their team of professionals based in Sydney; transparent references; cost-effective targeted advertising approach; no fixed contract; strong demand; framing; results-oriented strategies based on reliable data and research; and efficient resources.

They offer various types of digital marketing services, such as: digital marketing consulting, SEO, Google Adwords management, website and software development, online reputation management, social media management, social media advertising , content marketing, conversion rate optimization and e-mail marketing. Their digital marketing consulting services that they offer are high level advice that provides the client with a clear picture of what is working and what is not and why.

They also provide an online reputation management service which provides a software platform for customers to monitor their online reputation and do something to strengthen it. When users log into the platform’s management system, they can see the current status of their online reputation and they are also given tools and strategies to improve their reputation. This program travels the web and a large number of well-known sites and review platforms to provide the user with a summary of how people view the particular brand or business. The data collected by the software is presented to users using a high-level overview.

Another important part of the process identified by E-Web Marketing is social media marketing. The goal is to attract the most engaged subscribers to the company’s social media page. They will carefully assess the company’s target audience to determine when they are most active on that particular social networking site. And then they will post relevant content to that site at the time when the targeted audience is most active on that social networking site. And E-Web Marketing will take care of the responses to the company’s customers. This is also related to reputation management, as they will say “thank you” to those who have positive reviews about the company and politely respond to customers who are not completely satisfied. One way to get more followers and likes for the company’s social media page is to run a contest. They will do so after having discussed with the client the various modalities of the proposed competition.

Founded in 1988, E-Web Marketing has grown into an award-winning company that has provided helpful means to 3,000 global and national organizations to dramatically increase their website traffic, lead conversions, and brand awareness. They made it their mission to help businesses improve their online presence by applying various targeted strategies that can help them save money in their online marketing campaigns.

Those who wish to learn more about the importance of online reputation marketing can visit the E-Web Marketing website or contact them by phone or email. They are open from 9:00 a.m. to 5:30 p.m., Monday to Friday.


For more information on E-Web Marketing, contact the company here:

Online marketing
Sam shetty
1300 785 122
Suite 701, South Tower, 1 Railway St, Chatswood NSW 2067

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2022: TIME TO ADAPT | Sunday mail Sat, 01 Jan 2022 22:15:10 +0000

Sunday mail

Veronique gwaze

FOR almost two years Zimbabwe, like the rest of the world, has grappled with the coronavirus pandemic, which could be with us for a long time to come.

New cases, which are largely due to emerging variants such as the Omicron, are still being registered.
Strict adherence to World Health Organization (WHO) guidelines and Ministry of Health and Child Welfare protocols since the start of the pandemic has helped reduce the number of deaths.

But an inescapable fact is that we have to learn to live with the virus.
Social distancing, masking, regular disinfection, among other protocols, must be a part of our daily lives – at least for now.

Epidemiologist Catherine Mawere believes that we must be vigilant to win the war against the invisible enemy.

“Remember that this virus is transmitted, so even if as a nation we are fighting it, chances are it will be for a short time for several reasons, including travel and the fact that we do not live in isolation, ”she said. .

“We are traumatized as a globe and as a nation; we need to embrace this truth and prepare ourselves mentally as we move into a new year.


University of Johannesburg researcher and psychologist Dr John Ringson said there was a need to come up with measures to mitigate the fallout from the coronavirus.

Notable increases in suicide, murders, armed robberies, baby-dropping and depression, he said, could be attributed to the socio-psychological impact of the pandemic.

“People have become subconsciously frustrated with this pandemic, life has become unbearable, so most of these weird behaviors are influenced by the unstable state of mind,” Dr Ringson said.

Police in the Republic of Zimbabwe (ZRP) have since declared war on increasing cases of armed robberies, including drug and alcohol abuse.

Between January and December last year, 922 cases of armed robbery were reported, which is a significant increase from 744 cases in 2020.

There has also been a worrying increase in the spillage of babies, with Sally Mugabe Central Hospital recording 14 cases from January to October last year, which is similar to the total number of cases for all of 2020.

Gender-based violence (GBV) has also exploded.

According to Musasa Project, the national VBG hotline recorded 5,306 calls between March 2020 – the date of the start of the first lockdown – and October of the same year.

This marked a 60% increase from the pre-lockdown period.

Child abuse cases have also skyrocketed, with 671 people jailed for the crime between January and June last year, according to the Zimbabwe Prison and Correctional Service (ZPCS).

Dr Ringson said there must be a way to deal with the mental health issues that have become increasingly pervasive.

“Covid-19 has made changes in people’s lives and it’s time to adapt psychologically to pave the way for solutions,” he said.

“Of course, the human system is not designed to witness or hear about such cases very often; it cannot absorb as much and as a result the mind is adversely affected, although often the results are not easily noticed.

“The recording of such cases almost daily is an indication of the effects that Covid-19 has brought. . . people are more affected than we think.

The government, he added, must involve all stakeholders and try to resolve these sociological, psychological and emotional challenges.

Periodic mental assessment is also considered feasible.
Psychologist Dr Nisbert Mangoro, who works with rehabilitation centers, says there is a need for a holistic approach to deal with the impact of Covid-19 on livelihoods.

“People no longer respect the sanctity of life. Previously, cases of people killing someone for a few dollars or for beer were rare, but by frequently seeing or hearing about such cases, the human mind was negatively affected, hence the need for action. . . . The nation needs psychological therapy, ”he said.

Ministry of Health and Child Welfare spokesman Donald Mujiri said the government has put in place initiatives to deal with societal challenges such as depression and suicides.

Change of tact

Businessman Tafadzwa Dzeka said this year will likely depend on how the Covid-19 pandemic progresses.
“For the past two years, we haven’t been able to import certain things on time, which has resulted in the loss of some customers due to supply disruptions.

“Finding new clients was difficult, we had to fight to keep the few remaining clients. However, in order to survive we have had to turn to social media and online marketing, which most people need to consider in 2022. ”

Notorious Mighty Warriors forward Rudo Neshamba, who also owns the Amis Chic store, urged the business community to appreciate online marketing and embrace technology to survive.

“We need to change the way we do business by improving our online marketing skills in the digital age and also learn to appreciate WhatsApp business. . . Covid-19 has kind of made doing business online easier than it used to be, ”she said.

“However, it also means that we need to be aware of constantly changing technology, because with online marketing, the best images and visuals attract more customers.”

Lilian Chikonde, a vendor in Harare’s central business district (CBD) who has been selling fruit and drinks at the Charge Office market for six years, said she has had to adapt to survive over the past two years.

“When the lockdown came, it was difficult for me because I specialize in perishables. I lost a lot of things and had to survive on the little that I managed to collect and sell from my home, ”she said.

“However, it taught me that I have to be creative… So I started to pack my
stuff and online marketing and in early 2022 I don’t know what life will be like as new waves of Covid-19 continue to emerge.

“I no longer depend solely on sales from my stall. I also do deliveries. I have fruit baskets and combos that I market and deliver to clients, which I think sellers need to explore as the New Year approaches.

Ms Revai Mutepfa, a Chitungwiza mother of two, believes that before the new school year begins, parents must play an important role in ensuring that their children do not fall behind in class.

Her first daughter is in the sixth grade at Shingai Primary School.

“Our children have been greatly affected psychologically and physically. In addition, they don’t have enough time to learn anymore, so as parents we have to step up and help the teachers, ”she said.

“With Covid-19 extra backyard classes are not the best option, we have to embrace online and home education.

“However, some rural areas may be at a disadvantage when it comes to internet access, but surely they can do home schooling, especially in the lower grades, as they easily forget.”

Tinashe Mucheki, an elementary school teacher, said that most parents do not seemingly help their children because they pay school fees, therefore teachers should shoulder the burden on their own.
Parents, he said, must complement the efforts of teachers.

“We all have an important role to play in this situation because Covid-19 is not going anywhere anytime soon, so if we work together we can save our children’s future.”

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Top Companies 2021 Online Display Advertising Market Size Analysis and Forecast to 2028 Thu, 30 Dec 2021 23:46:19 +0000

New Jersey, United States, – Market Research Intellect has been analyzing the online display advertising technology and markets since 2018. Since then, through the analysis of company research, we have been very close to the latest research and market developments.

In addition, Market Research Intellect works closely with many clients to help them better understand technology and the market environment and to develop innovation and commercialization strategies.

Market Research Intellect offers extensive expertise in analyzing the online display advertising market. We have been in this industry for 20 years and have closely followed the rise and / or fall, success and / or disappointment of many emerging technologies during this time.

This gives us a unique eye of experience when it comes to analyzing emerging technologies in electronic materials. This is very important as it helps to build a realistic market and technology roadmap that reflects the true potential of the technology based on its intrinsic characteristics and the true level of technology and business challenges it faces.

Get | Download a sample copy with table of contents, graphics and list of [email protected]

Further, the market revenue by region and country is provided in the Online Display Advertising report. The report’s authors also shed light on common business tactics adopted by players. The major players in the global bOnline display advertising market and their complete profiles are included in the report. Additionally, investment opportunities, recommendations, and current trends in the global online display advertising market are mapped by the report. As a result of this report, major players in the global online display advertising market will be able to make right decisions and plan their strategies accordingly to stay ahead of the game.

The competitive landscape is an essential aspect that any key player should be aware of. The report highlights the competitive scenario of the global online display advertising market to know the competition at the national and global level. The market experts also provided an outline of each major player in the global Online Display Advertising Market, taking into account key aspects such as business areas, production, and product portfolio. Further, the companies in the report are studied on the basis of key factors such as company size, market share, market growth, revenue, production volume, and profit.

The main players covered by the online display advertising markets:

  • Criteo dynamic retargeting
  • DoubleClick digital marketing
  • Adroll
  • Sizmek
  • Celtra
  • Marine software
  • Yahoo Gemini
  • Mediamath
  • Adobe Media Optimizer
  • Quantcast Advertising
  • Choozle
  • Acquisition
  • The trade office
  • Flashtalking

Online display advertising market breakdown by type:

Online Display Advertising Market Split By Application:

  • Marketing and Advertising
  • Health
  • Well-being and fitness
  • Construction
  • Others

The Online Display Advertising Market report has been separated into distinct categories such as product type, application, end user, and region. Each segment is rated on the basis of CAGR, share and growth potential. In the regional analysis, the report highlights the potential region, which is expected to generate opportunities in the global online display advertising market in the coming years. This segmental analysis will surely prove to be a useful tool for readers, stakeholders and market players to get a complete picture of the global Online Advertising Market and its growth potential in the years to come.

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Scope of the Online Display Advertising Market Report

Report attribute Details
Market size available for years 2021 – 2028
Reference year considered 2021
Historical data 2015 – 2019
Forecast period 2021 – 2028
Quantitative units Revenue in millions of USD and CAGR from 2021 to 2027
Covered segments Types, applications, end users, etc.
Cover of the report Revenue forecast, company ranking, competitive landscape, growth factors and trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free customization of reports (equivalent to 8 working days for analysts) with purchase. Add or change the scope of country, region and segment.
Price and purchase options Take advantage of custom shopping options to meet your exact research needs. Explore purchasing options

Regional Market Analysis Online display advertising can be represented as follows:

Each regional online display advertising industry is carefully studied to understand its current and future growth scenarios. It helps the players to strengthen their position. Use market research to get a better perspective and understanding of the market and target audience and to ensure you stay ahead of the competition.

Geographically, the global online display advertising market has segmented as follows:

    • North America includes the United States, Canada and Mexico
    • Europe includes Germany, France, UK, Italy, Spain
    • South America includes Colombia, Argentina, Nigeria and Chile
    • Asia-Pacific includes Japan, China, Korea, India, Saudi Arabia and Southeast Asia

Key questions answered in the report:

  • What is the growth potential of the online display advertising markets?
  • Which product segment will take the lion’s share?
  • Which regional market will emerge as a precursor in the years to come?
  • Which application segment will grow at a sustained rate?
  • What are the growth opportunities that could emerge in the lock washer industry in the years to come?
  • What are the main challenges that the global online display advertising markets could face in the future?
  • Who are the leading companies in the global online display advertising market?
  • What are the main trends that are positively impacting the growth of the market?
  • What are the growth strategies considered by the players to maintain their grip on the global online display advertising market?

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Visualize the Online Display Advertising Market Using Verified Market Intelligence: –

Verified Market Intelligence is our BI platform for telling the story of this market. VMI provides in-depth predictive trends and accurate insight into over 20,000 emerging and niche markets to help you make key revenue impact decisions for a bright future. VMI provides a comprehensive overview and global competitive landscape by regions, countries and segments, as well as as key players in your market. Present your market reports and findings with built-in presentation capabilities, delivering over 70% of time and resources to investors, sales and marketing, R&D and product development. VMI supports data delivery in interactive Excel and PDF formats and provides over 15 key market indicators for your market.

Visualize the online display advertising market using VMI @ https: //

The study thoroughly explores the profiles of the major market players and their main financial aspects. This comprehensive business analyst report is useful for all existing and new entrants when designing their business strategies. This report covers the production, revenue, market share and growth rate of the Online Advertising market for each key company, and covers the breakdown data (production, consumption, revenue and market share) by regions, type and applications. Historical online display advertising breakdown data from 2016 to 2020 and forecast to 2021-2029.

About Us: Market Research Intelligence

Market Research Intellect provides syndicated and personalized research reports to clients from various industries and organizations in addition to the goal of providing personalized and in-depth research studies. range of industries, including energy, technology, manufacturing and construction, chemicals and materials, food and beverage. Etc. Our research studies help our clients make more data-driven decisions, admit push predictions, grossly capitalize on opportunities, and maximize efficiency by acting as their criminal belt to adopt accurate mention and essential without compromise. clients, we have provided expertly-behaved affirmation research facilities to over 100 Global Fortune 500 companies such as Amazon, Dell, IBM, Shell, Exxon Mobil, General Electric, Siemens, Microsoft, Sony and Hitachi.

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Increase in the use of social media around the world Wed, 29 Dec 2021 12:48:00 +0000

Dublin, December 29, 2021 (GLOBE NEWSWIRE) – The report “Marketing Automation Market Research Report – Global Industry Analysis and Growth Forecast to 2030” has been added to offer.

From $ 4,438.7 million in 2020, the global marketing automation market size is expected to reach $ 14,180.6 million in 2030, at a CAGR of 12.3% between 2020 and 2030. The main reasons Growing demand for these solutions are the growing practice of digital marketing and the increasing number of people using social media. In addition, small and medium-sized enterprises (SMEs) are adopting these solutions to achieve marketing efficiency and reduce costs.

Email, social media, and websites are increasingly used by businesses of all sizes to promote their products and services. This can be gauged from predictions that digital ad spending will increase to $ 450.7 billion by the end of this year. Therefore, with the increasing adoption of digital marketing, companies are using marketing automation software for lead generation and scoring, customer relationship management, cross-selling and upselling, and targeted segmentation.

Cross-channel campaign management (CCCM) solutions remain the most popular as they help identify and select target audience, analyze data, deliver personalized offers, manage customer contact history and follow up. generating reports for each campaign on each channel.

The higher revenues of the marketing automation market players are provided by the cloud-based software as it offers better scalability and better data access and lower IT expense.

Demand for solutions is likely to grow fastest in Asia Pacific (APAC), which is undergoing rapid digital transformation and expanding internet coverage.

As a result, the banking, financial services and insurance (BFSI) industry is rapidly adopting these solutions given the increasing use of digital banking by the population.

Additionally, during the COVID-19 pandemic, e-commerce and digital banking activities skyrocketed as people were not allowed to leave their homes except when absolutely vital. So, with businesses also having to close retail stores and physical offices, they turned to online marketing of products and services. As a result, e-commerce accounted for 19% of all retail sales in 2020, up from 16% the year before, which has driven demand for marketing automation solutions.

The marketing automation market is fragmented in nature due to the presence of established software vendors including SAP SE, Oracle Corporation, Inc., Adobe Inc., HubSpot Inc., Teradata Corporation, SharpSpring Inc. , ActiveCampaign LLC, SAS Institute Inc. and Act-On Software Inc. To gain the advantage, these companies vigorously launch new software and services and merge or acquire similar companies.

Key topics covered

Chapter 1. Research Context

Chapter 2. Research methodology

Chapter 3. Executive summary

Chapter 4. The Voice of Industry Experts / KOL

Chapter 5. Market indicators
5.1 Increase in the number of Internet users
5.2 Growth of the e-commerce sector

Chapter 6. Definition of market segments
6.1 By offering
6.1.2 Services Professional Managed
6.2 By company
6.2.1 Large companies
6.2.2 SMEs
6.3 By deployment
6.3.1 Cloud
6.3.2 On site
6.4 By application
6.4.1 Lead management
6.4.2 Email Marketing
6.4.3 Campaign management
6.4.4 Inbound Marketing
6.4.5 Reports and analyzes
6.4.6 Others
6.5 By industry
6.5.1 BFSI
6.5.2 IT & Telecom
6.5.3 Retail and e-commerce
6.5.4 Manufacturing
6.5.5 Health
6.5.6 Media and Entertainment
6.5.7 Education
6.5.8 Others

Chapter 7. Industry Outlook
7.1 Market dynamics
7.1.1 Trends Growing preference for personalized content Using predictive lead scoring Integration of artificial intelligence (AI) with marketing automation software
7.1.2 Drivers Growing adoption of digital marketing Increase in the use of social media around the world Increase implementation of marketing automation software among SMEs
7.1.3 Impact analysis of engines on market forecasts
7.1.4 Constraints High initial investment Common risks associated with data security of mobile devices
7.1.5 Analysis of the impact of restrictions on market forecasts
7.2 Impact of COVID-19
7.2.1 Future scenario
7.3 Value chain analysis
7.4 Porter’s five forces analysis

Chapter 8. Global Market Size and Forecast
8.1 Overview
8.2 Market Revenue, by Supply (2015-2030)
8.2.1 Solutions Market Revenue, by Type (2015-2030)
8.2.2 Services Market Revenue, by Type (2015-2030)
8.3 Market Revenue, by Company (2015-2030)
8.4 Market Revenue, by Deployment (2015-2030)
8.5 Market Revenue, by Application (2015-2030)
8.6 Market Revenue, by Industry (2015-2030)
8.7 Market Revenue, by Region (2015-2030)

Chapter 9. North America Market Size and Forecast

Chapter 10. European Market Size and Forecast

Chapter 11. APAC Market Size and Forecast

Chapter 12. LATAM Market Size and Forecast

Chapter 13. MEA Market Size and Forecast

Chapter 14. Competitive landscape
14.1 List of market players and their offers
14.2 Key Players Market Share Analysis
14.3 Competitive analysis of key players
14.4 Recent strategic developments by key players
14.4.1 Mergers and Acquisitions
14.4.2 Product launches
14.4.3 Partnerships
14.4.4 Customer wins
14.4.5 Other developments

Chapter 15. Company Profiles
15.1 SAP SE
15.1.1 Company overview
15.1.2 Product and service offerings
15.1.3 Key financial summary
15.2 Inc.
15.3 Oracle Company
15.4 Adobe Inc.
15.5 Teradata Company
15.6 HubSpot Inc.
15.7 SharpSpring Inc.
15.8 Institut SAS Inc.
15.9 ActiveCampaign LLC
15.10 Act-On Software Inc.

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CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
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Industrial Nanotech hires DMA | Digital marketing agency as a reference agency; webinar scheduled for January 10, 2021 Mon, 27 Dec 2021 16:29:46 +0000 Copyright 2021 PR Newswire. All rights reserved

BROOMFIELD, Col., Dec. 27 2021 / PRNewswire / – Industrial Nanotech Inc, (pink sheets: INTK).

Leading Innovative Energy Saving Company Industrial Nanotech Appoints DMA | Digital marketing agency as the go-to agency following an in-depth review that started four months ago.

Stuart burchill, CEO of Industrial Nanotech, announced that the company has signed a two-year, multi-million dollar agreement with DMA. “We were looking for a data-driven agency with a global footprint. After doing our due diligence, we found that DMA’s primary focus of providing high quality talent for all of our digital marketing initiatives made the difference, ”said Burchill.

DMA will create a dedicated industrial nanotechnology team and guide branding, creativity and digital marketing initiatives for the company’s three brands (Syneffex, Anaconda, Talking Paint) as the marketer seeks to capitalize on the new appreciation of companies for energy saving initiatives. and innovative solutions to reduce costs after the pandemic.

“We also wanted a partner who shared our enthusiasm for innovation and product opportunities. We felt that there was a real encounter with DMA. We attended several workshops and how DMA was able to stand out and refine their creative work until the end. was just amazing. We are delighted to share this vision with our clients, prospects, shareholders and other stakeholders via a webinar on January 10, 2022“, added Burchill.

About Industrial Nanotech, Inc.

Industrial Nanotech Inc. is a world leader in the development of nanoscience products. See for more information.

About DMA | Digital Marketing Agency, LLC.

DMA | The digital marketing agency provides design, development and digital marketing services. See for more information.

Safe Harbor Declaration

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements made in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. , including the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, the effect of economic conditions, and the ability to attract and retain qualified personnel. The Company is not obligated to revise / update any forward-looking statements to reflect events / circumstances that arise after the date of this release.

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SOURCE Industrial Nanotech, Inc.

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