Choice Hotels appoints Noha Abdalla as Chief Marketing Officer

The role deepens the company’s relationship with customers

Rockville, Md., August 15, 2022 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, has appointed Noha Abdalla as Marketing Director, reporting directly to the President and Chief Executive Officer, Patrick Pacious. As a key member of the leadership team, Abdalla will be a customer experience champion, leading the company’s marketing, advertising, communications and brand development functions to advance the company’s strategy. Choice business across customer touchpoints. She will also help develop a future technology and infrastructure roadmap for Choice’s marketing vision, working closely with the company’s leadership team and key organizations to support future growth goals.

“Improving the customer experience is a cornerstone of Choice’s long-term growth strategy and a critical part of the industry-leading value proposition we deliver to our franchisees every day,” said Pacious. “Noha is an experienced leader who has successfully taken world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we are confident that she is the best fit for keeping Choice’s finger on changing consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”

Abdalla has over 20 years of experience developing business strategies and marketing solutions for many of the world’s best known organizations. She joins Choice Hotels from MyEyeDr., a Goldman Sachs-backed optical company with more than 800 locations nationwide, where she served as chief marketing officer. In this role, Abdalla led the company’s first-ever marketing transformation to launch a new CRM (customer relationship management) system, online booking platform, patient portal and internal planning and purchasing function. of media. Previously, Abdalla led all owned digital channels and oversaw all digital marketing communications as Global Vice President of Digital and Content Marketing for Hilton. Earlier in his career, Abdalla held positions of increasing responsibility within Capital One’s digital branding and social media team, as well as Discovery Inc.’s Animal Planet marketing department.

“Choice Hotels is proud to have demonstrated industry-leading innovations to enhance the entire guest journey – from the initial purchase and booking experience to departure and beyond,” said Abdalla. . “We know that today’s customer is better informed and has more choices than ever before, and I’m honored to work closely with key business stakeholders to build on this rich heritage as that we curate next-generation products and experiences that resonate with guests of today and tomorrow.”

Abdalla holds a Masters in Business Administration and a Bachelor of Science in International Economics from Georgetown University.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. On August 11, 2022Choice acquired Radisson Hotels Americas, adding nine brands, more than 600 hotels and approximately 67,000 rooms in United States, Latin Americathe Caribbeanand Canada to his wallet. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The choice® The family of hotel brands offers business and leisure travelers a wide range of high-quality accommodation options ranging from limited-service to full-service hotels in the upscale, upper-midrange, mid-range segments. upmarket, extended stays and economical. Award-Winning Choice Privileges® The loyalty program gives members a faster way to earn rewards, with personalized benefits from day one. For more information, visit www.choicehotels.com.

© 2022 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

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