Consumers share spending they would cut before restaurants
ATLANTE, July 14, 2022 /PRNewswire/ — Amid inflation, soaring energy and food prices, and talk of a potential recession, restaurant meals remain a staple in consumers’ diets. On average, 40% of individual or family food budgets are spent on restaurants each month, according to Popmenu’s nationwide survey of 1,002 consumers in May 2022. When ordering online, a third (33%) of consumers spend $50 or more per order, on average.
Despite lingering concerns about the pandemic, more and more consumers are switching from delivery or takeout only to dining in: 45% of consumers eat in restaurant dining rooms at least twice a week.
What would consumers give up first to stick to their budget?
As budgets tighten, consumers said they are more likely to check out other purchases such as new clothes, travel, and gym memberships before cutting back on dining out:
- New clothes – 44% of consumers
- Travel – 42%
- Gym Membership – 33%
- Transportation services (Uber, Lyft, taxis, etc.) – 33%
- Streaming subscriptions (Netflix, Peacock, Hulu, Prime Video, etc.) – 30%
- Other entertainment (movies, sporting events, concerts) – 29%
- Personal care (hair/nail) – 27%
Is eating out easier on the wallet?
While the convenience and taste of professionally prepared food certainly influences reliance on restaurants, cost is also a factor. In a Q1 2022 study of 1,000 US consumers, Popmenu found that 29% of consumers said it was cheaper to order from a restaurant than to buy all the items needed to cook a meal; 27% said it costs about the same…without all the work.
Are the moments of life taken into account in the catering choices?
Another reason consumers enjoy dining out is the special times that often occur, whether planned or unplanned. In the pop menus May 2022 survey, consumers reported experiencing the following situations in restaurants:
- Reunions with family and friends – 47%
- Makes a new friend – 36%
- Met spouse or significant other – 26%
- Saw the favorite team win a national championship – 25%
- Landed a job – 20%
- Signature of a commercial agreement – 18%
“Restaurants play an important role in everyday life, from preparing meals to creating memories,” said Brendan Sweeney, CEO and co-founder of Popmenu. “As consumers keep a closer eye on economic trends and their overall spending, restaurant meals continue to make up a significant portion of their food budgets each month. Where they ultimately choose to spend their money is, in part, influenced by restaurant quantity keeps consumers engaged through digital awareness and a seamless overall experience, both online and in. Quality, convenience and value are at the forefront.
Popmenu conducted an anonymous nationwide survey of 1,002 US consumers, ages 18 and older, from May 20 to May 21, 2022.
About the context menu
Popmenu specializes in transformative online and on-site technologies that help restaurants increase brand visibility, customer engagement, revenue and profitability. The company is a leading innovator in digital marketing and ordering technology that works with more than 10,000 independent restaurants and hospitality groups. For more information on Popmenu, visit get.popmenu.com.
Communication Manager, Popmenu
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