Website Position 1 http://websiteposition1.com/ Tue, 03 Aug 2021 21:18:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://websiteposition1.com/wp-content/uploads/2021/05/website-position-1-icon-150x150.png Website Position 1 http://websiteposition1.com/ 32 32 Chairish acquires Pamono, the European vintage marketplace – SURFACE http://websiteposition1.com/chairish-acquires-pamono-the-european-vintage-marketplace-surface/ http://websiteposition1.com/chairish-acquires-pamono-the-european-vintage-marketplace-surface/#respond Tue, 03 Aug 2021 19:26:45 +0000 http://websiteposition1.com/chairish-acquires-pamono-the-european-vintage-marketplace-surface/

Online retailing has jumped since the start of the pandemic in March, and the global online furniture market is expected to reach $ 84.2 billion as customers continue to rethink their living spaces while working from home. Design markets like Chairish are poised for even greater growth – the virtual premium vintage furniture supplier recently announced that it will acquire the like-minded European market Pamono, bringing an inventory of over 250 000 vintage and antique pieces of furniture and works of art from 2000 professional galleries. to Chairish’s already massive inventory of 580,000 products from 10,000 vendors.

Terms of the deal have yet to be disclosed, but Chairish co-founder Gregg Brockway said more information on business integrations will be announced in the coming months. “Pamono brings lots of inventory to market to help complete the Chairish offering”, Brockway noted in a recent interview. “It’s very complementary to what we have on the site, which is part of why we’re excited. What we have come to appreciate is that we share a vision of how this is becoming a global market. As for the sequel, Brockway says “we will evolve by listening to the community” and cites Pamono’s understanding of worldwide shipping as a potential benefit.

Chairish intended to evolve even before the pandemic marked the start of triple-digit growth and a $ 33 million Series B round in September. He acquired the online marketing platform Dering Hall in 2019, incorporating it as Chairish with the Decaso antique market the following year. Upon closing of this acquisition, Chairish has become the largest online premium furniture platform in the United States.

Chairish is by no means the only high-end online marketplace experiencing favorable growth during times of business turmoil. 1stdibs filed a generally well-received IPO application this spring, valuing the company at nearly $ 750 million. Other sectors are also focusing on the sustainability of digital commerce performance, since the recent launch of the art discovery portal by the global gallery of mega-galleries David Zwirner. Platform to Etsy’s $ 1.6 billion acquisition from the fashion market Depop. And given the revenue reported by Shopify in the second quarter of $ 1.12 billion, which exceeded expectations and marked the first time its quarterly revenue exceeded $ 1 billion, the trend towards e-commerce shows no signs of slowing down.

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“Mad Max Freedom Tour” stops at Cottage Country http://websiteposition1.com/mad-max-freedom-tour-stops-at-cottage-country/ http://websiteposition1.com/mad-max-freedom-tour-stops-at-cottage-country/#respond Tue, 03 Aug 2021 18:38:45 +0000 http://websiteposition1.com/mad-max-freedom-tour-stops-at-cottage-country/

With federal elections slated for this fall, the leader of the People’s Party of Canada (PPC) is already spreading his party’s message.

After stops in Vancouver, Alberta, Saskatchewan and Manitoba, Maxime Bernier brings what he calls his “Mad Max Freedom Tour” to Cottage Country. He was in Huntsville and Port Carling on Sunday and stopped at Gravenhurst on Monday afternoon. He also hosted a campaign style rally in North Bay over the weekend.

“We are the only national political party that is against these draconian closures, these stay-at-home orders and these curfews,” Bernier said at the rally. “I now understand that this summer we won some of our freedoms, but we know this fall it will come back and we have to end it.”

Bernier says this is the first time in “the history of the world” that blockages have been used to fight a virus. “There are other ways to do it, the most important, as some other experts say, is that we have to protect the elders, we have to protect the most vulnerable and maybe lock them up, but not the population, not the economy, ”he said. went on to say.

Bernier’s message against the lockdowns is also linked to his party’s post-pandemic economic stimulus plan. “The Trudeau government strongly encouraged the provinces to proceed with these blockages by financing their economic loss,” he declared. “We will stop this, we will stop all these programs and we will reopen the economy. These blockages are an experiment and a failed experiment. “

Bernier added that he is also fighting for “the values ​​of Western civilization” and is against Bill C-36 and social media censorship. “We have to be able to say what we want to say on social media,” he said. “Cancel culture and political correctness, we are against that. I say what needs to be said openly with passion and conviction. There is no taboo subject for us.

Bernier mentions the Criminal Code when it comes to dealing with hate crime and speech. “Justin Trudeau uses hate speech to control who we are on social media,” he said. Bernier says the bill will give Ottawa bureaucrats the power to determine what people can and cannot say online. “Maybe if you say something that a person doesn’t like, that person can complain to a big department in Ottawa and they’ll look at what they said and come up with a new definition of hate speech.” , did he declare.

During his tour, Bernier said people told him they were afraid of the future of this country with all “radical left ideology”, adding that the PPC would be ready for the next election. The PPC was unable to field a candidate in Parry Sound-Muskoka in the last election. This time around, James Tole – who was present when Bernier visited – will show up in the constituency for the party. Bernier says that in the next election he expects the PPC to have a full list of candidates.

The PPC fielded candidates in 315 of Canada’s 338 ridings and Benier lost his seat in the electoral district of Beauce, located in Quebec. It was the only seat of the PPC before the elections. The party did not win any in the election.

“I believe in this election we can beat the Green Party,” said Bernier, adding that he believed the party would continue to grow. “Nothing can stop us,” he finished.

With files from Richard Coffin

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Free Webinar | August 26: Six Steps to Creating Influencer Marketing Campaigns http://websiteposition1.com/free-webinar-august-26-six-steps-to-creating-influencer-marketing-campaigns/ http://websiteposition1.com/free-webinar-august-26-six-steps-to-creating-influencer-marketing-campaigns/#respond Tue, 03 Aug 2021 13:15:00 +0000 http://websiteposition1.com/free-webinar-august-26-six-steps-to-creating-influencer-marketing-campaigns/ Find out how to successfully integrate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now!

Free preview of the book:
Brand renegades

Find out how two entrepreneurs used unconventional business strategies to transform their startup into a multi-million dollar business.

August 3, 2021

2 minutes to read

Opinions expressed by Contractor the contributors are theirs.


Influencer marketing has become one of the most effective marketing channels in today’s ever-expanding media landscape. But knowing where to start to onboard influencers for your business can be daunting.

In this webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to developing successful influencer marketing campaigns. You will learn the tactical approach, but with Falls’ signature strategic thinking to back it up. From setting your influencer marketing goals to selecting the influencers you will use, Falls will prepare you to create incredible influencer campaigns. Then, from pitching the influencers in question to driving the most important KPIs, he will show you how to manage and measure your efforts.

Additionally, Falls will expand your thinking on influencer marketing as a whole by explaining its concept of Winfluence. By the end of this session, you’ll have all the tools and thinking you need to take your influencer marketing to the next level.

Register now

About the speaker:

Jason Falls solves the problems. Most of the time, it’s digital marketing for Cornett, a full-service advertising agency where he leads digital strategy. His work has touched several major brands and has been recognized with several awards, including a 2019 Shorty Award for his influencer marketing work.

Falls has co-authored two books in addition to Winfluence — No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. When he’s not writing books, Falls hosts two podcasts: Digging Deeper — Make Creativity Your Business Advantage and Winfluence — The Influence Marketing Podcast, which accompanies his book. You can find links to both at winfluencebook.com.

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“Very confident”: brand marketing directors predict higher revenues than before the Covid crisis http://websiteposition1.com/very-confident-brand-marketing-directors-predict-higher-revenues-than-before-the-covid-crisis/ http://websiteposition1.com/very-confident-brand-marketing-directors-predict-higher-revenues-than-before-the-covid-crisis/#respond Tue, 03 Aug 2021 09:57:57 +0000 http://websiteposition1.com/very-confident-brand-marketing-directors-predict-higher-revenues-than-before-the-covid-crisis/

Brands selling online are making a series of investments in new talent, digital marketing spend and delivery capabilities as they wait for a 12-month e-commerce boom, according to a new study.

Multi-channel commerce platform ChannelAdvisor and research firm CensusWide interviewed 304 marketing managers working for UK brands selling online. 91% of marketing directors said they were confident their brand’s revenue would increase over the next 12 months, with a quarter (25%) feeling very confident about revenue growth.

Respondents were also confident about customer growth, with 92% expecting it to become even easier for their brand to attract and retain online shoppers over the next 12 months, with nearly a third (32%) saying they expect it to become ‘much easier’.

Main conclusions:

  • 92% of Marketing Directors feel more confident in their brand’s ability to attract consumers online than before the COVID-19 crisis
  • 80% of brands say their digital marketing spend is higher and 91% expect digital ad spend to increase further in the next 12 months
  • Survey of 300+ Brand Marketing Executives Finds Ecommerce Talent to Be Most In Demand When Hiring Over Next 12 Months

When asked which hires would be most sought after by their brand over the next 12 months, e-commerce expertise was ranked first, followed by marketing talent. Respondents ranked web developers third, while senior strategic expertise came in fourth, followed by logistics expertise.

As brands seek to strengthen their ecommerce success in a very crowded market, many have invested money in online marketing. 80% of brands say their digital marketing spend is above pre-COVID levels and 91% expect their digital advertising spend to increase further in the next 12 months.

Digital ads across all online channels were primarily intended to steer consumers towards D2C opportunities. 36% of CMOs said digital advertising drives traffic to the brand’s own website, while 29% said clickable digital ads drive customers to online marketplaces like Amazon. 20% directly to partner retailer websites, while 14% said their digital ads were not clickable.

How brands have adapted to a new wave of online shoppers

The pandemic has seen brands react to changing consumer habits and behaviors. More than a quarter (29%) of marketing managers said they noticed an older demographic of buyers purchasing their brand’s products online. 31% said they noticed shoppers were shopping online more frequently than before COVID, while more than a quarter (28%) observed that consumers demanded more flexibility in when and how their products were delivered compared to before the pandemic.

Brands have invested in responding to these new demands over the past year. 84% of CMOs say their brand has increased the speed of their average delivery time since the start of the COVID-19 crisis. 45% have invested significantly in their logistics capabilities, including delivery and returns.

Brands have also spent to optimize the different channels on which they sell. When asked about the areas in which they have made significant investments in the past 12 months, 49% of marketing managers say their brand has invested heavily in optimizing their presence in online market channels, while 45% have made a significant investment in improving their relationships with retailers. More than a third (38%) say they have invested in optimizing their own online stores.

Mike Shapaker, Chief Marketing Officer of ChannelAdvisor, said: “This research shows that brands are extremely confident in their prospects online and believe the next 12 months could generate even higher ecommerce revenue than seen during the lockdown. . It seems that investments in marketplaces, online advertising, e-commerce infrastructure, and retail relationships are paying off for most brands.

www.channeladvisor.com

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The heat wave tests the country’s infrastructure | eKathimerini.com http://websiteposition1.com/the-heat-wave-tests-the-countrys-infrastructure-ekathimerini-com/ http://websiteposition1.com/the-heat-wave-tests-the-countrys-infrastructure-ekathimerini-com/#respond Tue, 03 Aug 2021 08:24:16 +0000 http://websiteposition1.com/the-heat-wave-tests-the-countrys-infrastructure-ekathimerini-com/

The heat wave that has hit Greece is testing not only the resilience of the public, but also the country’s electricity grid, as consumption is expected to hit a ten-year high on Tuesday at 10,700 megawatts.

Tellingly, the operator of the Hellenic Electricity Distribution System (DEDDIE) and the Public Power Corporation (PPC) have revoked employee leave, with some shifts of more than 12 hours in inclement weather conditions in the mines and lignite factories.

Currently on minimum reserves, the system has been in effect since Saturday, when demand started to exceed 9,000 megawatts and gradually increased to 9,600 MW last night.

To meet demand, all gas units are operating at full capacity, as are all available PPC units (Meliti, Megalopolis IV and Agios Dimitrios I-II-III-IV), except unit V in Agios Dimitrios, where the upgrade works are being carried out. The Megalopolis III unit had to reopen after nine months. It had been permanently closed as part of the delignification program.

Megalopolis IV reportedly encountered technical issues on Monday but is expected to come back online on Tuesday.

In response, Prime Minister Kyriakos Mitsotakis called on the public to voluntarily conserve electricity, especially during peak hours.

“We are facing the worst heat wave since 1987… this put a heavy load on the system as demand increased dramatically,” Mitsotakis told reporters during a visit to the headquarters of network operator DEDDIE in Kryoneri, in eastern Attica, Monday.

The prime minister, who also called an extraordinary meeting with the leadership of the Ministry of Energy and Environment, and officials of the power company said authorities had taken all precautionary measures to avoid power cuts.

Mitsotakis said peak hours are 1 p.m. to 3 p.m., but mainly evening hours from 6 p.m. to 7 p.m. until 10 p.m. to 11 p.m.

“If we had to explain it with simple words, these are the times when, unfortunately, because the sun has set, we do not have at our disposal the important energy produced by the photovoltaic that we have installed in the country, ”he noted. .

The call came as temperatures were expected to reach 46 degrees Celsius (115 Fahrenheit) in parts of the country on Monday.

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Praneet Thakur is an inspiring member of Indian SEO http://websiteposition1.com/praneet-thakur-is-an-inspiring-member-of-indian-seo/ http://websiteposition1.com/praneet-thakur-is-an-inspiring-member-of-indian-seo/#respond Tue, 03 Aug 2021 08:08:57 +0000 http://websiteposition1.com/praneet-thakur-is-an-inspiring-member-of-indian-seo/ Praneet Thakur is a young entrepreneur from Mumbai, Maharashtra. However, a single word will not be able to express and describe Praneet Thakur. The 21-year-old started without a single rupee in his wallet and he’s a prime example that you don’t need money to start a startup, but you need a good idea to start it. Praneet is famous for being the co-founder of EduTech Startup where they help students prepare for competitive exams on Gyanas.com, the owner of SEO agency ShoutRank.Com, as well as being the owner of the very first Expired to the world. Checkduck Domain Analysis Tool. He also created the news media portal named World Wire, a Content Rage content writing company and created a link building agency LinkDoozer.com.

He is one of the well known SEO experts in Mumbai. His agency ShoutRank has delivered many proven results to his clients. Every successful man will name something or someone as his motivation and his idol that he wants to emulate. Many entrepreneurs often mention themselves, earning money or having great fame for being their reason. However, Praneet Thakur is far too humble for that; like many others, he regards the legendary Ratan Tata as his mentor both in his career and in his life. He says Ratan Tata taught him to work smart and not hard.

This attitude has worked a bit too well for Praneet and many may even consider him a lazy person. Nonetheless, those who really take the time to observe Praneet Thakur’s habits and know his pace of work will agree that his “laziness” is in fact due to the fact that the young entrepreneur likes to be as efficient as possible in everything he can. does and would rather spend hours formulating the perfect plan than spending that time in trial and error. Just as Praneet sees Ratan Tata as his role model, many see Praneet Thakur as their idol in life. And rightly so; The story of Praneet Thakur is nothing less than an inspiration to others.

He was constantly motivated and determined in his journey and continued to struggle even in the face of adversity. Yes, you read that right. People often fail to notice the failures and the hard work that ensues behind a successful man. But that doesn’t mean that Praneet Thakur hasn’t had a hard time. In the years since the start of his career, he faced several mental and financial obstacles on his way to the top. Still, it retained a brave exterior and passed all of those tests without complaint. Praneet Thakur says this is the reason he has full confidence in his own abilities. He is of the opinion that even if you have immense support from your friends and family, until and unless you consider yourself incapable of the task, you will never be able to do it. Her steadfast self-esteem and faith has been the number one reason for her ultimate success today. Praneet Thakur hopes those who are inspired by him and want to follow in his footsteps can also see this aspect of his journey and implement the same lessons in their own lives.

Praneet Thakur is a young entrepreneur from Mumbai, Maharashtra. However, a single word will not be able to express and describe Praneet Thakur. The 21-year-old started without a single rupee in his wallet and he’s a prime example that you don’t need money to start a startup, but you need a good idea to start it. Praneet is famous for being the co-founder of EduTech Startup where they help students prepare for competitive exams on Gyanas.com, the owner of SEO agency ShoutRank.Com, as well as being the owner of the very first Expired to the world. Checkduck Domain Analysis Tool. He also created the news media portal named World Wire, a Content Rage content writing company and created a link building agency LinkDoozer.com.

He is one of the well known SEO experts in Mumbai. His agency ShoutRank has delivered many proven results to his clients. Every successful man will name something or someone as his motivation and his idol that he wants to emulate. Many entrepreneurs often mention themselves, earning money or having great fame for being their reason. However, Praneet Thakur is far too humble for that; like many others, he regards the legendary Ratan Tata as his mentor both in his career and in his life. He says Ratan Tata taught him to work smart and not hard.

This attitude has worked a bit too well for Praneet and many may even consider him a lazy person. Nonetheless, those who really take the time to observe Praneet Thakur’s habits and know his pace of work will agree that his “laziness” is in fact due to the fact that the young entrepreneur likes to be as efficient as possible in everything he can. does and would rather spend hours formulating the perfect plan than spending that time in trial and error. Just as Praneet sees Ratan Tata as his role model, many see Praneet Thakur as their idol in life. And rightly so; The story of Praneet Thakur is nothing less than an inspiration to others.

He was constantly motivated and determined in his journey and continued to struggle even in the face of adversity. Yes, you read that right. People often fail to notice the failures and the hard work that ensues behind a successful man. But that doesn’t mean that Praneet Thakur hasn’t had a hard time. In the years since the start of his career, he faced several mental and financial obstacles on his way to the top. Still, it retained a brave exterior and passed all of those tests without complaint. Praneet Thakur says this is the reason he has full confidence in his own abilities. He is of the opinion that even if you have immense support from your friends and family, until and unless you consider yourself incapable of the task, you will never be able to do it. Her steadfast self-esteem and faith has been the number one reason for her ultimate success today. Praneet Thakur hopes those who are inspired by him and want to follow in his footsteps can also see this aspect of his journey and implement the same lessons in their own lives.

Read also:

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Search for victims ends at Florida condo collapse site: NPR http://websiteposition1.com/search-for-victims-ends-at-florida-condo-collapse-site-npr/ http://websiteposition1.com/search-for-victims-ends-at-florida-condo-collapse-site-npr/#respond Fri, 23 Jul 2021 21:20:27 +0000 http://websiteposition1.com/search-for-victims-ends-at-florida-condo-collapse-site-npr/

A makeshift memorial to the victims of the Champlain Towers South building collapse near the rubble pile.

Rebecca Blackwell / AP


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Rebecca Blackwell / AP


A makeshift memorial to the victims of the Champlain Towers South building collapse near the rubble pile.

Rebecca Blackwell / AP

The search for victims in one of the deadliest building collapses in US history ended after four weeks. Fire brigade teams scoured the debris left at the disaster site without finding evidence of additional casualties.

Retail Miami-Dade Police Station. Lee Cowart confirms that firefighters’ search teams have left the site.

Authorities had vowed to continue searching for people among approximately 11 tons of rubble that remained after the sudden destruction of the Champlain Towers South condo building in Surfside, Fla. On June 24.

A total of 97 people have been confirmed dead, a significant drop from initial estimates of possible victims, which suggested 159 people were killed. That figure plummeted when authorities identified remains or discovered people who turned out not to be in the building when it fell.

One person is reported missing.

The only living victims were recovered from the site shortly after the tower collapsed.

Identifying remains has become more difficult over time

Of those whose bodies have since been exhumed, all but one have been identified, officials said. However, the process has become increasingly difficult due to the heat wave and torrential rains that have hit the region in recent weeks.

Miami-Dade County Mayor Daniella Levine Cava said last week that the remains being recovered could no longer be visually identified.

“We rely heavily on the work of the medical examiner’s office,” Levine Cava said during a press briefing. “It is a scientific process to identify human remains. As we have said, this work becomes more and more difficult over time.”

There were also some setbacks in the 24-hour search due to the dangerous and unstable conditions at the site of the collapse.

Engineers from the National Institute of Standards and Technology, a federal agency that investigates collapses of buildings such as the World Trade Center, were deployed to Surfside on July 15. But the pile of debris – around 22 million pounds – was under the control of the Miami -Dade Police Department, classified as a crime scene.

Rebecca Blackwell / AP


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Rebecca Blackwell / AP


Engineers from the National Institute of Standards and Technology, a federal agency that investigates collapses of buildings such as the World Trade Center, were deployed to Surfside on July 15. But the pile of debris – around 22 million pounds – was under the control of the Miami -Dade Police Department, classified as a crime scene.

Rebecca Blackwell / AP

Investigating the cause of the condo’s collapse could take a long time

At least 22 million pounds of debris and concrete have been removed from the site and officials warn the investigation is complex. Be careful, this will be a slow and deliberate process that will take a long time to complete. The site was under the control of the Miami-Dade Police Department, classified as a crime scene.

Engineers from the National Institute of Standards and Technology, a federal agency that investigates collapses of buildings such as the World Trade Center, were deployed to Surfside on July 15. They will “gather evidence and determine how and why Champlain’s south tower collapsed”. Florida State Attorney Katherine Fernandez Rundle said in a declaration.

“To date, engineers and lawyers have repeatedly requested access to this site because of their understandable desire to advance their civil lawsuits. However, we cannot forget that the scene and all related documents are still under active investigation. , preservation and review, and as usual law enforcement is in charge, ”Rundle added.

Earlier reports showed that local authorities had warned residents of “major structural damage” and a “major error” in the construction of the building as early as October 2018, three years before the mandatory building inspection at 40.

At the time, a local engineer discovered that the structural slab of the 12-story building was deteriorating; it was flat instead of sloping. This caused water to accumulate on the surface, weakening the structure. Over the decades, according to the report, the concrete began to crumble and the support columns rusted.

But despite the disturbing revelations, residents of the Tour Champlain condominium have debated for years how to tackle the issues, as well as the $ 9 million price tag to fix the building’s problems.

They were reminded of the dire findings in a “condition of the building” letter as recently as April. In it, the condo board explained the urgent need for repairs worth $ 15 million, saying that discussions about the construction had gone on for months and years.

“The observable damage like in the garage has worsened considerably since the initial inspection,” wrote the chairman of the board. “When you can visually see the chipping (cracking) of the concrete, it means that the rebar that holds it together is rusting and deteriorating below the surface.”

She also sounded the alarm on the rapid deterioration of the roof, saying “the situation had worsened” since the filing of the initial report.

Documents provided to NPR show that the board of directors approved the search for a $ 15 million line of credit on April 13, 2021. However, structural repairs had not yet started when the condo collapsed. 2 months later.


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SEO and purchase intent: finding keywords that convert http://websiteposition1.com/seo-and-purchase-intent-finding-keywords-that-convert/ http://websiteposition1.com/seo-and-purchase-intent-finding-keywords-that-convert/#respond Fri, 23 Jul 2021 18:34:24 +0000 http://websiteposition1.com/seo-and-purchase-intent-finding-keywords-that-convert/

When a B2B business is developing an SEO strategy, target keywords should be the basis. Yes, there are many elements to a holistic SEO strategy like page speed, technical SEO, inbound links, etc., but if you don’t target the right keywords, all other B2B efforts will be in vain. When brainstorming which keywords to target, the focus should always be on purchase intent.

What is purchase intention?

Intent to purchase is an indication of a web researcher at a buying stage – meaning that they are not at a research stage but are actively seeking to purchase a product or product. service. When determining which keywords to target, generally the more specific the better. Think about industry jargon and technical terms when considering your keywords. The right intent to buy terms may not have a high search volume, but your ideal customer will be looking for them. If you target the right buying terms, you will see your sell cycle shorten, objections decrease, and your closing rate improve.

Long tail keywords

Often, long tail keywords correlate with stronger purchase intent. Long tail keywords are keywords that contain more words in the search query. For example, with Bop Design, “b2b web design” and “b2b web design” are decent keywords to target. However, a term like “b2b web design agency” is even better. The added word “agency” transforms a search query from a search term into a purchase term. This demonstrates that the researcher is likely looking for an agency to hire versus a term like “b2b web design” where a researcher can simply look for trends and best practices.

Test on Google Ads

If you have new ideas about which keywords you think will convert, test Google Ads first before changing your on-page SEO strategy. The immediacy of Google Ads means you can test new keywords and their converting performance within weeks. It’s also much easier to measure Google Ads because you can see the exact search query that resulted in a conversion. Test your Google Ads purchase intent keyword hypothesis and let these results inform your SEO strategy.

Continuously monitor and measure

New buzzwords are popping up all the time. What was once “pull marketing” is now commonly referred to as “inbound marketing”. “Interactive agency” is now generally called “digital agency”. To successfully target high-purchase keywords, a savvy marketer always has their finger on the pulse of demand. Constantly listen to how prospects and customers rank your business and evolve your B2B digital marketing accordingly. Take a look at the keywords your competition is targeting to make sure you don’t miss a thing.

With SEO and purchase intent, it’s never about “set it and forget it”. It requires constant listening, research and agility. If you embrace these activities, you will see a steady increase in the quantity and quality of conversions, closed sales, and most importantly, profits.


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Pilgrim’s Pride (PPC) Queued for Second Quarter Results: Points to Note – July 23, 2021 http://websiteposition1.com/pilgrims-pride-ppc-queued-for-second-quarter-results-points-to-note-july-23-2021/ http://websiteposition1.com/pilgrims-pride-ppc-queued-for-second-quarter-results-points-to-note-july-23-2021/#respond Fri, 23 Jul 2021 13:41:45 +0000 http://websiteposition1.com/pilgrims-pride-ppc-queued-for-second-quarter-results-points-to-note-july-23-2021/

Pilgrim’s Pride Society (CPC Free Report) is likely to see growth in bottom line when it releases second quarter 2021 figures on July 28. Zacks’ consensus estimate rose 7.3% in the past 30 days to 59 cents a share. Over the period last year, the company posted breakeven results. This producer, trader, processor and distributor of fresh, frozen and value-added chicken and pork products posted a negative surprise profit of 7.3% on average over the last four quarters. In the last published quarter, Pilgrim’s Pride achieved a profit surprise of 55.6%.

Key factors to note

Pilgrim’s Pride has benefited from its efforts to strengthen the product portfolio, operational efforts and strategy of key customers. These have helped the company mitigate the impacts of difficult market conditions amid the pandemic. Strong online sales are also driving the growth of the business. When releasing first quarter 2021 results, management said it continues to see solid growth online, driven by the strength of the portfolio of ready-to-eat and prepared foods. The company then predicted that online sales would increase by around 22% over the next five years, which also bodes well for the quarter under review. Apart from that, Pilgrim’s Pride is experiencing market share gains in retail brick and mortar distribution.

The company is seeing a recovery in the restaurant industry in the United States as restrictions related to the pandemic are relaxed. The company’s retail and fast food business in the region remained strong thanks to strong demand in the last quarter. In its first quarter earnings call, management said it expects the commodities market to remain strong beyond 2021. Additionally, demand for foodservice is expected to return to levels of. before the pandemic with more vaccinations. The company’s activities in Mexico are also well placed, thanks to the normalization of the economic environment and a scenario of supply / demand balance.

That said, Pilgrim’s Pride has struggled with an increase in cost of sales in recent quarters. Direct pandemic mitigation expenses and escalating input costs are also of concern. In addition, the company’s constant investments focused on growth could have a negative impact on margins.

What the Zacks model reveals

Our proven model does not conclusively predict an increase in profits for Pilgrim’s Pride this time around. The combination of a positive earnings ESP and a Zacks # 1 (strong buy), 2 (buy) or 3 (hold) ranking increases the odds of beating the winnings. You can discover the best stocks to buy or sell before they are flagged with our ESP Earnings Filter.

Pilgrim’s Pride currently has a Rank 3 Zacks and ESP on Earnings of 0.00%.

Actions with favorable combinations

Here are a few companies you might want to consider, as our model shows they have the right mix of elements to show a beaten profit this season.

Medifast (MEDIUM Free Report) has a Revenue ESP of + 6.85% and a Zacks Rank of 2. You can see The full list of today’s Zacks # 1 Rank stocks here.

Mondelez International (MDLZ Free Report) has + 2.47% Revenue ESP and Zacks # 3 rank.

B&G Foods (BGS Free Report) has a Revenue ESP of + 6.82% and a Zacks # 3 rank.

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Marketing Gains New Meaning in Business After COVID-19: Here’s Why | Business http://websiteposition1.com/marketing-gains-new-meaning-in-business-after-covid-19-heres-why-business/ http://websiteposition1.com/marketing-gains-new-meaning-in-business-after-covid-19-heres-why-business/#respond Wed, 21 Jul 2021 20:33:14 +0000 http://websiteposition1.com/marketing-gains-new-meaning-in-business-after-covid-19-heres-why-business/

DETROIT, July 21, 2021 / PRNewswire / – Benzinga, a fintech media company providing information and data to retail investors and business enthusiasts, Releases its Latest Data Study: Marketing Spending and Statistics for Small Business, Industry by industry and sector – by sector

Marketing directors at businesses large and small have said their digital marketing efforts are at an all time high. In reality, it makes sense. The rapid acceleration towards a more digitalized world has strengthened online advertising and e-commerce, although in-person touchpoints are slowly being defeated.

However, state-owned companies are embracing this digital transformation more than small businesses, which is intuitive. This can be easily seen by looking at the variance in marketing spending as a percentage of revenue between public enterprises and small businesses in the same industry. This gap is only growing.

Economic optimism among marketers is approaching all-time highs with a sharp increase since the start of the pandemic. This is only the start of a revolution. As the economy grows, so will marketing, both digital and traditional.

Benzinga regularly conducts data studies and publishes its findings. Read the Benzinga reports: Stay-at-home orders and economic effects for more data like this.

Sign up to receive the latest Benzinga news and offers here and follow Benzinga on Instagram, Facebook, Twitter and subscribe to the BenzingaTV YouTube channel to stay up to date.

View original content: https://www.prnewswire.com/news-releases/after-covid-19-marketing-has-a-new-meaning-in-the-business-world-heres-why-301338840.html

SOURCE Benzinga

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