Website Position 1 Thu, 23 Jun 2022 10:03:11 +0000 en-US hourly 1 Website Position 1 32 32 INDIA GLOBALIZATION CAPITAL, INC. MANAGEMENT REPORT OF FINANCIAL POSITION AND RESULTS OF OPERATIONS (Form 10-K) Thu, 23 Jun 2022 10:03:11 +0000
The following is a discussion and analysis of the consolidated statement of
operations, liquidity and capital resources, and summary of cash flows, which
apply to Fiscal 2022 ending on March 31, 2022 and Fiscal 2021 ending on March
31, 2021. These statements should be read in conjunction with our consolidated
financial statements and the related notes that appear elsewhere in this Annual
Report on Form 10-K.

In addition to historical information, this report contains forward-looking
statements that involve risks and uncertainties that may cause our actual
results to differ materially from the plans and results discussed in
forward-looking statements. We encourage you to review the risks and
uncertainties discussed in the sections entitled Item 1A. "Risk Factors" and
"Forward-Looking Statements" are included at the beginning of this Annual Report
on Form 10-K.

The risks and uncertainties can cause actual results to differ significantly
from those in our forward-looking statements or implied in historical results
and trends. We caution readers not to place undue reliance on any
forward-looking statements made by us, which speak only as of the date they are
made. We disclaim any obligation, except as specifically required by law and the
rules of the SEC, to publicly update or revise any such statements to reflect
any change in our expectations or in events, conditions, or circumstances on
which any such statements may be based, or that may affect the likelihood that
actual results will differ from those set forth in the forward-looking


IGC has two segments: Life Sciences and Infrastructure.

Infrastructure Segment

The infrastructure business, in operation since 2008. The Company intends to continue infrastructure operations as the COVID-19 pandemic permits, including:

(i) Execution of construction contracts – The Company executes a $1.2 million road construction contract Kerala, India and recently secured another road reconstruction project for $289,000.

(ii) Rental of Heavy Construction Equipment - We rent equipment, such as motor
grader and rollers, to construction contractors. There was minimal revenue from
rentals in Fiscal 2022 due to seasonality and COVID-19 pandemic disruptions.

Life Sciences Segment

Over the Counter Products:

We have created a cannabinoid-based women's wellness brand, Holief™ for the
online channel and a CBD and caffeine infused energy drink, Sunday Seltzer™, for
distribution in wholesale channels.

? Holief™ is an all-natural, non-GMO, vegan, over-the-counter (“OTC”) line

products intended to treat menstrual cramps (dysmenorrhea) and premenstrual disorders

symptoms (“PMS”). Products are available online and through Amazon and

    other online channels.

o Sunday Seltzer™ is an all-natural, organic, carbonated energy drink with

natural caffeine from green tea extract, CBD, B vitamins, vitamin C, no added

sugars and no preservatives. The energy drink is available in two flavors,

pomegranate-lemon and peach-ginger. In addition, Sunday Seltzer™ is also

available in four flavors with CBD, B vitamins, vitamin C and caffeine free.

Both Holief™ and Sunday Seltzer™ comply with applicable federal, state and local laws and regulations.


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Since 2014, we have focused a portion of our business on the application of
phytocannabinoids such as Tetrahydrocannabinol ("THC") and Cannabidiol ("CBD"),
among others, in combination with other compounds, to address efficacy for
various ailments and diseases such as Alzheimer's disease. As previously
disclosed, IGC submitted IGC-AD1, our investigational drug candidate for
Alzheimer's, to the FDA under Section 505(i) of the Federal Food, Drug, and
Cosmetic Act and received approval on July 30, 2020, to proceed with the Phase 1
trial on Alzheimer's patients.

The Company completed all dose escalation studies, and as announced by the
Company on December 2, 2021, the results of the clinical trial have been
submitted in the Clinical/Statistical Report ("CSR") filed with the FDA. The
Company is motivated by the potential that, with future successful results from
appropriate further trials, IGC-AD1 could contribute to relief for some of the
55 million people around the world expected to be impacted by Alzheimer's
disease by 2030 (WHO, 2021).

We have a two-pronged approach for our Alzheimer's drug development strategy,
the first prong is to investigate IGC-AD1 as an Alzheimer's symptoms modifying
agent and the second is to investigate TGR-63 as a disease modifying agent. This
involves conducting more trials on IGC-AD1 over the next few years, subject to
FDA approval, with the anticipated goal of demonstrating safety and efficacy and
potentially obtaining FDA approval for IGC-AD1 as a cannabinoid-based new drug
that can help manage agitation for patients suffering from Alzheimer's disease.
The second prong is to investigate the potential efficacy of TGR-63 on memory
and/or decreasing or managing plaques and tangles, some of the hallmarks of
Alzheimer's disease.

Our pipeline of investigational and development cannabinoid formulations also
includes pain creams and tinctures for pain relief. We believe that the
biopharmaceutical component of our Life Sciences strategy will take several more
years to mature and involves considerable risk; however, we also believe it may
involve greater defensible growth potential and first-to-market advantage.

Although there can be no assurance, we believe that additional investment in
clinical trials, research, and development ("R&D"), facilities, marketing,
advertising, and acquisition of complementary products and businesses supporting
our Life Sciences segment will be critical to the development and delivery of
innovative products and positive patient and customer experiences. We hope to
leverage our R&D and intellectual property to develop ground-breaking,
science-based products that are proven effective through planned pre-clinical
and clinical trials. Although there can be no assurance, we believe this
strategy has the potential to improve existing products and lead to the creation
of new products, which, based on scientific study and research, may offer
positive results for the management of certain conditions, symptoms, and side

While the bulk of our medium and longer-term focus is on clinical trials and
getting IGC-AD1 to be an FDA approved drug, our shorter-term strategy, is to use
our resources to provide white label services and market Holief™ and Sunday
Seltzer™. We believe this may provide us with several profit opportunities,
although there can be no assurance of such profit opportunities.

COVID-19 Update

The infrastructure business, based in India and Hong Kong, had significantly
lower revenue in Fiscal Year 2022 due to the continued impact of the COVID-19
pandemic and restrictions imposed by governmental entities. We have limited
visibility into when economic conditions will recover in India and especially
Hong Kong. Specifically:

     1.   We incurred increased expenses on a $1.2 million road-building
          contract in India due to COVID-19 restrictions.
     2.   We manufactured, distributed, and donated alcohol-based hand
          sanitizers to help communities hit hard by the COVID-19 pandemic. We
          incurred the expense to provide hand sanitizers to the Federal
          Emergency Management Agency ("FEMA"), the Navajo Nation in Arizona,
          the Crow reservation in Montana, and the Sioux reservation in South
     3.   Pandemic restrictions made it difficult to transport and process our
          harvested hemp crop in Arizona on a timely basis. This resulted in a
          $1.7 million adjustment to our inventory that also increased our SG&A.


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The global economic environment

In addition to the industry-specific factors such as regulations around
cannabinoid research, we are exposed to economic cycles. Factors in the global
economic environment that may impact our operations include, among other things,
currency fluctuations, capital and exchange controls, global economic conditions
including inflation, restrictive government actions, changes in intellectual
property, legal protections and remedies, trade regulations, tax laws and
regulations and procedures and actions affecting approval, production, pricing,
and marketing of our products, as well as impacts of political or civil unrest
or military action, including the current conflict between Russia and Ukraine,
terrorist activity, unstable governments, and legal systems, inter-governmental
disputes, public health outbreaks, epidemics, pandemics, natural disasters or
disruptions related to climate change.

Operational Excellence

We remain focused on continuing to build excellence broadly in three areas,
cannabinoid-based investigations, drug development and product manufacturing,
and online marketing. We believe these will give us a competitive advantage,
including building an increasingly agile and adaptable commercialization engine
with a strong customer-focused market expertise.

Workplace and Employees

We support broad public health strategies designed to prevent the spread of
COVID-19 and are focused on the health and welfare of our employees. We have
mobilized to enable our employees to accomplish our most critical goals through
a combination of remote work and in-person initiatives. In addition to rolling
out new technologies and collaboration tools, we have implemented processes and
resources to support our employees in the event an employee receives a positive
COVID-19 diagnosis. We have developed plans regarding the opening of our sites
to enable our employees to return to work in our global offices, the field, and
our manufacturing facilities, which take into account applicable public health
authority and local government guidelines, and which are designed to ensure
community and employee safety. We are moving to a more flexible mix of virtual
and in-person working to advance our culture, drive innovation and agility and
enable greater balance and well-being for our workforce.

Research and Development

With respect to our clinical trial activities, we have taken measures to
implement remote and virtual approaches, including remote data monitoring where
possible, to maintain safety and trial continuity, and to preserve study
integrity. We have seen delays in initiating trial sites, due to COVID-19. We
cannot guarantee that we will continue to perform our trials in a timely and
satisfactory manner as a result of the evolving effects of the COVID-19
pandemic. Similarly, our ability to recruit and retain patients and principal
investigators, and site staff who, as health care providers, may have heightened
exposure to COVID-19, may adversely impact our clinical trial operations.

Fiscal 2022 Highlights

? On March 28, 2022, Hamsa Biopharma India Pvt. ltd.a direct property

subsidiary of the Company, has signed a License Agreement with Jawaharlal Nehru

Advanced Scientific Research Center (“JNCASR”), an autonomous institution

under the Department of Science and Technology, Government of Indiaobtain

an exclusive license to the proprietary technology and know-how developed, and

ownership or assignment of certain patents and patent filings relating to

small molecule inhibitors with a naphthalene monoimide scaffold. The agreement

    with JNCASR is filed on Form 8K on May 12, 2022.

? On February 11, 2022the Company has received a Good Manufacturing Practice

    ("GMP") certification for its R&D facility in Maryland.

? The Company has completed all dose escalation studies and, as announced by the

Company on December 2, 2021the results of the phase 1 clinical trial on

IGC’s new THC-based investigational drug candidate, IGC-AD1, for patients with

Alzheimer’s disease, were submitted in the clinical/statistical report

    ("CSR") filed with the FDA.

  ?  October 28, 2021, the Company won Best CBD Topical award for its

broad-spectrum hemp extract cream called Holi Wonder™ in WE CBD Expo

    event held in Chicago, Illinois, U.S.


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? On October 5, 2021the Company has received a Good Manufacturing Practice (“GMP”)

certification for its facilities Vancouver, Washington, WE where is it

    its products.

? On September 17, 2021the Company has filed a provisional patent application with

the USPTO for our IGC-513 for compositions and methods for treating patients

    with dementia due to Alzheimer's disease.

? The Company licenses a patent application from the University of South Florida

entitled “Ultra-Low dose THC as a potential therapeutic and prophylactic agent

for Alzheimer’s disease.” The USPTO has issued a patent (#11,065,225) for this

deposit on July 20, 2021. The granted patent relates to the exclusive property of IGC

formulation, IGC-AD1, intended to aid in the treatment of individuals

    living with Alzheimer's disease.

? In fiscal 2022, the Company raised approximately $4.1 million fillet

proceeds from the issue of shares. The Company had entered into an “à la

market” (“ATM”) in accordance with the sales agreement (the “Agreement”)

between the January 13, 2021with The Reference Company, LLC (the sales

Agent”) for the issue and sale of up to $75 million Company shares

    of common stock, par value $0.0001 per share (the "Shares").

  ? On June 10, 2021, the Company received forgiveness for the full amount

borrowed pursuant to the Paycheck Protection Program Promissory Note (the “PPP

Note”) approx. $430,000. The PPP Rating has been established pursuant to

the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”)

    and administered by the U.S. Small Business Administration ("SBA").

Results of Operations

Fiscal 2022 vs. Fiscal 2021

The following table provides an overview of our operating results for fiscal years 2022 and 2021:

Statement of Operations (in thousands, audited)

                                                 2022          2021         Change        Percent
                                                  ($)           ($)           ($)          Change
Revenue                                              397           898          (501 )          (56 )%
Cost of revenue                                     (203 )        (785 )         582            (74 )%
Gross profit                                         194           113            81             72 %

Selling, general and administrative expenses (13,292 ) (7,908 )

   (5,384 )           68 %
Research and development expenses                 (2,330 )        (929 )      (1,401 )          151 %
Operating loss                                   (15,428 )      (8,724 )      (6,704 )           77 %
Impairment                                           (49 )        (169 )         120            (71 )%
Other income, net                                    461            82           379            462 %
Loss before income taxes                         (15,016 )      (8,811 )      (6,205 )           70 %
Income tax expense/benefit                             -             -             -              -

Net loss attributable to common shareholders (15,016 ) (8,811 )

  (6,205 )           70 %

Revenue - Revenue in Fiscal 2022 and Fiscal 2021, was primarily derived from our
Life Sciences segment, which involved sales of in-house brands and alcohol-based
hand sanitizers, among others. Revenue was approximately $397 thousand and $898
thousand for Fiscal 2022 and Fiscal 2021, respectively. In Fiscal 2022 we
de-emphasized the manufacturing and sale of low margin hand sanitizers and
shifted our focus to higher margin white label services and the sale of products
under our brands. This decreased our revenue. The infrastructure business had
lower revenue in Fiscal 2022 due to the continued impact of the COVID-19
pandemic and restrictions imposed by government entities.

Cost of revenue - Cost of revenue amounted to approximately $203 thousand for
Fiscal 2022, compared to $785 thousand in Fiscal 2021. This decrease in the cost
of revenue was attributable to decreased revenue. The cost of revenue in Fiscal
2022 is primarily attributable to the cost of raw materials, labor, and other
direct overheads required to produce our products. Our gross margin increased
from 12% to 48%, which reflects our increased focus on higher-margin services
and the sale of products under our brand.


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Selling, general and administrative expenses - Selling, general and
administrative expenses consist primarily of employee-related expenses, sales
commission, professional fees, legal fees, marketing, other corporate expenses,
allocated general overhead and provisions, depreciation, and write-offs relating
to doubtful accounts and advances, if any. Selling, general, and administrative
expenses increased by approximately $5.3 million or 68% to $13.2 million for
Fiscal 2022, from approximately $7.9 million for Fiscal 2021. The increase of
approximately $5.3 million is attributed to one-time expenses, which include
law-suit settlement expenses of approximately $264 thousand; impairment of
facility of $833 thousand; net realizable value ("NRV") adjustment of $1.7
million for the hemp crop; approximately $475 thousand in provisions for
advances paid; and approximately $1.7 million in provisions against inventory
that was stolen at our vendor's facility. In addition, the increase of
approximately $1.3 million is attributable to an increase in non-cash expenses.
Adjusting for approximately $5.3 million in one-time and non-cash expenses, the
SG&A for the fiscal year 2022 was lower by approximately $500 thousand.

Research and Development expenses: Research and Development ("R&D") expenses
were attributed to our Life Sciences segment. The R&D expenses increased by
approximately $1.4 million or 151% to $2.3 million in Fiscal 2022, from
approximately $929 thousand for Fiscal 2021. Expenses increased by $1.4 million
due to the now completed Phase 1 clinical trial. We expect R&D expenses to
increase with the progression of Phase 2 trials on IGC-AD1 and pre-clinical
trials on TGR-63.

Impairment loss - Impairment loss amounted to approximately $49 thousand for
Fiscal 2022, compared to $169 thousand in Fiscal 2021. This decrease in the
impairment loss was attributable to the Company recording an impairment of $169
thousand as of March 31, 2021, in Evolve I. During Fiscal 2022, the Company
received 44 thousand shares of IGC common stock, which had been granted pursuant
to the Purchase Agreement. Accordingly, the Company canceled the shares and
impaired its remaining investment of approximately $37 thousand.

Other Income, net -Other income for Fiscal 2022 and 2021 is approximately $461
thousand and $82 thousand, respectively. The increase was due to the forgiveness
of a PPP loan in the amount of $430 thousand. Other income includes interest
income, rental income, dividend income, and unrealized gains from marketable
securities, net, and income from sale of scrap, among others.

Cash and capital resources

Our sources of liquidity are cash and cash equivalents, funds raised through "at
the market" ("ATM") offerings, cash flows from operations, short-term and
long-term borrowings, and short-term liquidity arrangements. The Company
continues to evaluate various financing sources and options to raise working
capital to help fund current research and development programs and operations.
The Company does not have any material long-term debt, capital lease obligations
or other long-term liabilities, except as disclosed in this report. Please refer
to Note 12, "Commitments and contingencies", Note 11, "Loans and Other
Liabilities" and Note 9, "Leases" in Item 8 of this report for further
information on Company commitments and contractual obligations.

While the Company believes its existing balances of cash, cash equivalents and
marketable securities and other short-term liquidity arrangements will be
sufficient to satisfy its working capital needs, capital asset purchases, share
repurchases, debt repayments, investments, including but not limited to, mutual
funds, treasury bonds, cryptocurrencies, and other asset classes, clinical
trials and other liquidity requirements, if any, associated with its existing
operations over the next 12 months, it will raise money as and when it is able
to do so. The Company continues to utilize the ATM to raise capital. Shares
issuable under the ATM could be dilutive to the Company's shareholders. In
addition, the Company shifted its focus to higher margin white label services
and the sale of products under our brands. Management is actively monitoring the
impact of COVID-19 on the Company's financial condition, liquidity, operations,
suppliers, industry, legal expenses, and workforce.

Please refer to Item 1A. "Risk Factors" for further information on the risks
related to the Company.

                                                   (in thousands, audited)

                                                As of                  As of
                                            March 31, 2022         March 31, 2021       Change
                                                 ($)                    ($)               ($)         Percent Change
Cash, cash equivalents                               10,460                 14,548        (4,088 )                (28 )%
Working capital                                      12,670                 21,149        (8,470 )                (40 )%


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Cash and cash equivalents

Cash and cash equivalents decreased by approximately $4 million to $10.5 million
in Fiscal 2022, from $14.5 million in Fiscal 2021, a decrease of approximately

The major decrease was due to approximately $741 thousand used in the purchase
of property, plant, and equipment and acquisition of intangible assets and a net
cash loss of approximately $7.5 million, part of which was set-off with
approximately $4.1 million of net proceeds from the issuance of equity stock
through an ATM offering.

Summary of Cash flows

                                             (in thousands, audited)

                                               2022             2021         Change
                                               ($)               ($)           ($)         Percent Change
Cash used in operating activities                (7,462 )       (10,800 )       3,338                  (31 )%
Cash (used in)/provided by investing
activities                                         (742 )         3,387        (4,129 )               (122 )%
Cash provided by financing activities             4,142          14,688       (10,546 )                (72 )%
Effects of exchange rate changes on cash
and cash equivalents                                (26 )            15           (41 )               (273 )%
Net increase/(decrease) in cash and cash
equivalents                                      (4,088 )         7,290       (11,378 )               (156 )%
Cash and cash equivalents at the
beginning of the period                          14,548           7,258         7,290                  100 %
Cash and cash equivalents at the end of
the period                                       10,460          14,548        (4,088 )                (28 )%

Operating Activities

Net cash used in operating activities for Fiscal 2022, was approximately $7.5
million. It consists of a net loss of approximately $15 million, a positive
impact on cash due to non-cash expenses of approximately $5 million, and changes
in operating assets and liabilities of approximately $2.5 million. Non-cash
expenses consist of an amortization/depreciation charge of approximately $651
thousand, impairment of investment of $49 thousand, provision against debtor &
advances of $1.7 million, stock-based expenses of approximately $2.2 million,
and a one-time impairment of PPE of $833 thousand and an off set of $430
thousand due to the forgiveness of a PPP Loan. In addition, changes in operating
assets and liabilities had a positive impact of approximately $2.5 million on
cash, of which approximately $1.9 million is due to an adjustment in inventory
and approximately $504 thousand increase in accounts payable..

Net cash used in operating activities for Fiscal 2021 was approximately $10.8
million. It consists of a net loss of approximately $8.8 million, a positive
impact on cash due to non-cash expenses of approximately $1.3 million, and a
negative impact due to changes in operating assets and liabilities of
approximately $3.3 million. Non-cash expenses consist of an
amortization/depreciation charge of approximately $478 thousand, impairment of
investment of $169 thousand, and stock-based expenses of approximately $658
thousand. In addition, changes in operating assets and liabilities had a
negative impact of approximately $3.3 million on cash, of which approximately
$1.2 million is due to an adjustment in inventory, approximately $2.2 million
due to deposits and advances, and a positive impact of approximately $100
thousand for other adjustments in net assets.

Investing Activities

Net cash used in investing activities for fiscal year 2022 was approximately
$742,000which includes approximately $535,000 for intellectual property acquisition and filing costs, approximately $207,000 for the purchase of fixed assets.

Net cash provided by investing activities during Fiscal 2021 was approximately
$3.4 million which comprises approximately $122 thousand for the acquisition and
filing expenses related to intellectual property, purchase of property, plant,
and equipment of $1.5 million, sale of property, plant, and equipment of
approximately $47 thousand and investments of approximately $149 thousand in
non-marketable securities, and proceeds from investment of approximately $5
million, in marketable securities.


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Financing Activities

Net cash provided by financing activities was approximately $4.1 million for
Fiscal 2022, which comprises net proceeds from issuance of equity stock through
the ATM offering, net of all expenses related to the issuance of stock.

Net cash provided by financing activities was approximately $14.7 million for
Fiscal 2021, which comprises proceeds from borrowings of approximately $580
thousand, repayment of loan of approximately $50 thousand, and approximately
$14.2 million net proceeds from ATM sales.

Significant Accounting Policies and Estimates

The preparation of financial statements and related disclosures in conformity
with U.S. GAAP and the Company's discussion and analysis of its financial
condition and operating results require the Company's management to make
judgments, assumptions, and estimates that affect the amounts reported in its
consolidated financial statements and accompanying notes. We base our estimates
on historical experience, as appropriate, and on various other assumptions that
we believe to be reasonable under the circumstances. Actual results may differ
from these estimates, and such differences may be material.

Management believes that the following accounting policies are the most critical
to understanding and evaluating our consolidated financial condition and results
of operations.

Revenue Recognition

The Company recognizes revenue under ASC 606, Revenue from Contracts with Customers (ASC 606). The basic principle of this standard is that a company should recognize revenue to represent the transfer of promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods. or services.

ASC 606 prescribes a 5-step process to achieve its basic principle. The Company recognizes revenue from the trading, rental or sale of products as follows:

I. Identify the contract with the customer.

II. Identify contractual performance obligations.

III. Determine the consideration amount/transaction price.

IV. Allocate the determined amount of consideration/price to the performance obligations.

V. Recognize revenue when or as the performing party meets performance obligations.

The transaction consideration/price (performance obligation(s)) is determined according to the agreement or invoice (contract) for the services and products of the Infrastructure and Life Sciences segment.

Revenue in the Infrastructure segment is recognized for the renting business
when the equipment is rented and terms of the agreement have been fulfilled
during the period. Revenue from the execution of infrastructure contracts is
recognized on the basis of the output method as and when part of the performance
obligation has been completed and approval from the contracting agency has been
obtained after survey of the performance completion as of that date. In the Life
Sciences segment, the revenue from the wellness and lifestyle business is
recognized once goods have been sold to the customer and the performance
obligation has been completed. In retail sales, we offer consumer products
through our online stores. Revenue is recognized when control of the goods is
transferred to the customer. This generally occurs upon our delivery to a
third-party carrier or, to the customer directly. Revenue from tolling services
is recognized when the performance obligation, such as processing of the
material, has been completed and output material has been transferred to the


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Net sales disaggregated by significant products and services for Fiscal 2022 and
2021 are as follows:

                                  (in thousands)
                                Year Ended March 31
                               2022            2021
                                ($)             ($)
Infrastructure segment
Rental income (1)                   23               1
Construction contracts (2)          15             174

Life Sciences segment
Wellness and lifestyle (3)         316             688
White label services (4)            43              35
Total                              397             898

(1) Rental income consists of rental income from heavy construction equipment.

(2) Construction revenue consists of the execution of contracts directly or through subcontractors.

(3) Relates to Life Sciences segment revenues, including the sale of wellness and lifestyle products such as hand sanitizers, bath bombs, lotions, gummies, beverages, l raw hemp extract, hemp isolate and hemp distillate.

(4) Relates to revenue from the Life Sciences segment, including income white
label services, which refers to a fully supported product or service that is
made by us but sold by another company.

Accounts receivable

We make estimates of the collectability of our accounts receivable by analyzing
historical payment patterns, customer concentrations, customer creditworthiness,
and current economic trends. If the financial condition of a customer
deteriorates, additional allowances may be required. We had $124 thousand of
accounts receivable, net of provision for the doubtful debt of $93 thousand as
of March 31, 2022, as compared to $175 thousand of accounts receivable, net of
provision for the doubtful debt of $63 thousand as of March 31, 2021. Most of
our account receivables are from infrastructure segment.

Short and long term investments

Our policy for short-term and long-term investments is to establish a
high-quality portfolio that preserves principal, meets liquidity needs, avoids
inappropriate concentrations, and delivers an appropriate yield in relationship
to our investment guidelines and market conditions. Short-term and long-term
investments consist of corporate, various government agency and municipal debt
securities, as well as certificates of deposit that have maturity dates that are
greater than 90 days. Certificates of deposit and commercial paper are carried
at cost which approximates fair value. Available-for-sale securities:
Investments in debt securities that are classified as available for sale shall
be measured subsequently at fair value in the statement of financial position.

Investments are initially measured at cost, which is the fair value of the
consideration given for them, including transaction costs. Where the Company's
ownership interest is in excess of 20% and the Company has a significant
influence, the Company has accounted for the investment based on the equity
method in accordance with ASC Topic 323, "Investments - Equity method and Joint
Ventures." Under the equity method, the Company's share of the post-acquisition
profits or losses of the equity investee is recognized in the consolidated
statements of operations and its share of post-acquisition movements in
accumulated other comprehensive income / (loss) is recognized in other
comprehensive income / (loss). Where the Company does not have significant
influence, the Company has accounted for the investment in accordance with ASC
Topic 321, "Investments-Equity Securities."

From March 31, 2022the Company does not hold any investment in transferable securities.


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The Company regularly reviews its investment portfolio to determine if any
security is other-than-temporarily impaired, which would require the Company to
record an impairment charge in the period any such determination is made. In
making this determination, the Company evaluates, among other things, the
duration and extent to which the fair value of a security is less than its cost;
the financial condition of the issuer and any changes thereto; and the Company's
intent to sell, or whether it will more likely than not be required to sell, the
security before recovery of its amortized cost basis. The Company's assessment
of whether a security is other-than-temporarily impaired could change in the
future due to new developments or changes in assumptions related to any
particular security, which would have an adverse impact on the Company's
financial condition and operating results. The estimated amount of liability is
based on the information available to us with respect of bank debt and other
borrowings. During Fiscal 2022 and Fiscal 2021 the Company impaired investments
of approximately $49 thousand and $169 thousand, respectively.


Inventories are valued at the lower of cost or net realizable value, which is defined as estimated selling prices in the ordinary course of business less reasonably foreseeable costs of completion, disposal and transportation.

Inventory consists of raw materials, finished goods related to wellness
products, hand sanitizers, finished hemp-based products, beverages, among others
as well as work-in-progress such as extracted crude oil, hemp-based isolate,
growing crops, and herbal oils, among others. Work-in-progress also includes
product manufacturing in process, costs of growing hemp, in accordance with
applicable laws and regulations including but not limited to labor, utilities,
fertilizers, and irrigation. Inventory is primarily accounted for using the
weighted average cost method. Primary costs include raw materials, packaging,
direct labor, overhead, shipping, and the depreciation of manufacturing
equipment. Manufacturing overhead and related expenses include salaries, wages,
employee benefits, utilities, maintenance, and property taxes.

Harvested crops are valued at net realizable value, with changes recognized in profit or loss only when the harvested crop:

– has a reliable, easily determinable and realizable market value;

– has relatively insignificant and predictable disposal costs; and

– is available for immediate delivery.

The Company believes its harvested crops do not have a readily available market.
Hence, in fiscal 2021, the Company values its harvested crops at cost. Please
refer to Note 3, "Inventory," of Notes to Consolidated Financial Statements for
further information.

Abnormal amounts of idle facility expense, freight, handling costs, scrap,
discontinued products and wasted material (spoilage) are expensed in the period
they are incurred. For further information refer to Note 3, "inventory" of Notes
to Consolidated Financial Statements.

Stock-Based compensation

The Company accounts for stock-based compensation to employees and non-employees
in conformity with the provisions of ASC Topic 718, "Stock-Based Compensation."
The Company expenses stock-based compensation to employees over the requisite
vesting period based on the estimated grant-date fair value of the awards. The
Company accounts for forfeitures as they occur. Stock-based awards are
recognized on a straight-line basis over the requisite vesting period. For
stock-based employee compensation cost recognized at any date will be at least
equal to the amount attributable to the share-based compensation that is vested
at that date.

For performance-based awards, stock-based compensation expense is recognized
over the expected performance achievement period of individual performance
milestones when the achievement of each individual performance milestone becomes
probable by best of management estimate. For performance-based awards with a
vesting schedule based entirely on the attainment of performance conditions,
stock-based compensation expense associated with each tranche is recognized over
the expected achievement period for the operational milestone, beginning at the
point in time when the relevant operational milestone is considered probable to
be achieved.

For market-based awards, stock-based compensation expense is recognized over the
expected achievement period. The fair value of such awards is estimated on the
grant date using binomial lattice model.


————————————————– ——————————


The Company estimates the fair value of stock option grants using the
Black-Scholes option-pricing model. The assumptions used in calculating the fair
value of stock-based awards represent Management's best estimates. Generally,
the closing share price of the Company's common stock on the date of grant is
considered the fair-value of the share. The volatility factor is determined
based on the Company's historical stock prices. The expected term represents the
period that our stock-based awards are expected to be outstanding. The Company
has never declared or paid any cash dividends. For further information refer to
Note 14, "Stock-Based Compensation" of Notes to Consolidated Financial

Income Taxes

The Company accounts for income taxes under the asset and liability method,
which requires the recognition of deferred tax assets and liabilities for the
expected future tax consequences of events that have been included in the
financial statements. Under this method, deferred tax assets and liabilities are
determined based on the differences between the financial statements and tax
base of assets and liabilities using enacted tax rates in effect for the year in
which the differences are expected to reverse. Valuation allowances are
established when necessary, to reduce deferred tax assets to the amount expected
to be realized. The Company has incurred net operating loss for
financial-reporting and tax-reporting purposes. Accordingly, for Federal and
State income tax purposes, the benefit for income taxes has been offset entirely
by a valuation allowance against the related federal, state, and foreign
deferred tax assets.

Foreign currency translation

IGC operates in India, U.S., Colombia, and Hong Kong, and a substantial portion
of the Company's financials are denominated in the Indian Rupee ("INR"), the
Hong Kong Dollar ("HKD"), or the Colombian Peso ("COP"). As a result, changes in
the relative values of the U.S. Dollar ("USD"), the INR, the HKD, or the COP
affect financial statements.

The accompanying financial statements are reported in USD. The INR, HKD, and COP
are the functional currencies for certain subsidiaries of the Company. The
translation of the functional currencies into U.S. dollars is performed for
assets and liabilities using the exchange rates in effect at the balance sheet
date and for revenues and expenses using average exchange rates prevailing
during the reporting periods. Adjustments resulting from the translation of
functional currency financial statements to reporting currency are accumulated
and reported as other comprehensive income/(loss), a separate component of
shareholders' equity. Transactions in currencies other than the functional
currency during the year are converted into the functional currency at the
applicable rates of exchange prevailing when the transactions occurred.
Transaction gains and losses are recognized in the consolidated statements of
operations. The exchange rates used for translation purposes are as follows:

                            Period End Average Rate                  Period End Rate
Period                            (P&L rate)                       (Balance sheet rate)
Year ended March
31, 2022           INR          74.50    Per    USD        INR          75.91    Per  USD

                   HKD           7.78    Per    USD        HKD           7.83    Per  USD

                   COP          3,830    Per    USD        COP          3,748    Per  USD
Year ended March
31, 2021           INR          74.23    Per    USD        INR          73.15    Per  USD

                   HKD           7.75    Per    USD        HKD           7.77    Per  USD

                   COP          3,693    Per    USD        COP          3,691    Per  USD


We have implemented a cybersecurity policy and have implemented stricter cybersecurity measures to protect against hackers. Adhering to these security and compliance measures is expected to incur additional expense. In fiscal year 2022 and fiscal year 2021, there were no known or detected cybersecurity breaches.


————————————————– ——————————


Recently issued and adopted accounting pronouncements

Changes to U.S. GAAP are established by the Financial Accounting Standards Board
(FASB) in the form of accounting standards updates (ASUs) to the FASB's
Accounting Standards Codification. The Company considers the applicability and
impact of all ASUs. Newly issued ASUs not listed are expected to have no impact
on the Company's consolidated financial position and results of operations,
because either the ASU is not applicable, or the impact is expected to be
immaterial. Recent accounting pronouncements which may be applicable to us are
described in Note 2, "Significant Accounting Policies" in our Consolidated
Financial Statements contained herein in Part II, Item 8.

Off-balance sheet arrangements

We do not have any outstanding derivative financial instruments, off-balance
sheet guarantees, interest rate swap transactions or foreign currency forward
contracts. Furthermore, we do not have any retained or contingent interest in
assets transferred to an unconsolidated entity that serves as credit, liquidity,
or market risk support to such entity. We do not have any variable interest in
an unconsolidated entity that provides financing, liquidity, market risk or
credit support to us or that engages in leasing, hedging or research and
development services with us.

© Edgar Online, source Previews

Poor campaign protests at the Capitol in DC Wed, 22 Jun 2022 15:01:27 +0000

Washington, DC – On the morning of Saturday, June 18, thousands of people took to the streets outside the United States Capitol to join in the political action of the Poor People’s Campaign (PPC). They demand justice and redress for millions of people in the United States who face poverty and deplorable living conditions under American capitalism.

“54 years ago, my father launched the Campaign of the Poor to revolutionize the economic landscape of our nation. Unfortunately, Dr. King didn’t live long enough to see it come to fruition. However, on June 19, 1968, my mother Coretta Scott King was here in the nation’s capital to deliver a very powerful message about poverty,” said Reverend Dr. Bernice A. King, “She made the call that poverty n It’s not just a long-standing problem. evil of this nation, but a true act of violence against the dignity, livelihood and humanity of its citizens.

Before the COVID-19 pandemic, hundreds of thousands of people died each year from curable diseases, due to poor access to healthcare. The pandemic has only exacerbated these conditions, especially for African Americans, Native Americans, Chicanos, Mexicans and Latinos and other oppressed nationalities. More than a million people died. This is why so many people from different sectors of society – those in the health sector, peace activists, socialist organizations and labor organizers – have joined the PPC in denouncing the conditions under which capitalism is placing the workers and their families, especially during the course of the COVID-19 pandemic.

“Now is the time for a mass moral meeting in the streets,” said Dr Reverend Barber of the PPC. “We can no longer be silent. He added: “This is a movement until children are protected, until the sick are healed, until low-wage workers are paid, until immigrants be treated fairly, until affordable housing is provided, until the atmosphere, land and water are protected.”

The PPC also announced another mass mobilization in Washington, D.C. scheduled for September 2022. The PPC plans to join 5,000 poor and working class and religious leaders with 100 economists in “nonviolent moral leadership action.”

The rally was held to commemorate more than 50 years since Dr. Martin Luther King Jr. founded the PPC in 1967, shortly before his assassination in 1968.

]]> Uvalde School Massacre: Mayor denounces state agency investigating shooting, says elementary building will be demolished Wed, 22 Jun 2022 04:39:00 +0000 At the meeting, Mayor Don McLaughlin also said Robb Elementary, where the massacre took place on May 24, will be razed.

“You could never ask a child to return to that school or a teacher to return to that school. Ever,” he said.

McLaughlin was highly critical of the Texas Department of Public Safety (DPS) and its chief, Col. Steven McCraw. The Texas Rangers, an agency of the DPS, is leading the investigation into the shooting, and McLaughlin told residents he was upset that he and other city officials were never told how the investigation was going. He went on to say he believed McCraw was making misleading statements to help distance the actions of state troopers and Texas Rangers who responded to the shooting.

“Colonel McCraw has continued, whether you want to call him… lying, divulging, misleading, or confusing information in order to steer his own soldiers and Rangers away from the response. At every briefing, he leaves out the number of his own officers and Rangers who were on site that day,” McLaughlin said.

Earlier in the day, McCraw appeared before Texas lawmakers criticizing law enforcement’s response to the massacre and harshly criticizing the decisions of Uvalde School District Police Chief Pedro “Pete” Arredondo.

“There is compelling evidence that the law enforcement response to the attack on Robb Elementary was an abject failure and contrary to everything we have learned in the past two decades since the Columbine massacre,” he said. McCraw told the Texas Senate Special Committee to Protect All Texans. in Austin.

“Three minutes after the subject entered the West Building, there were a sufficient number of armed officers wearing body armor to isolate, distract and incapacitate the subject,” he continued. “The only thing stopping the Corridor of Dedicated Officers from entering Rooms 111 and 112 was the on-scene commander, who decided to put the lives of the officers before the lives of the children.”

Arredondo, who has not spoken in a public capacity since the incident, testified on Tuesday behind closed doors before the committee. The newly sworn council member was not present at the meeting where the other members voted unanimously to deny him leave from future sessions.

McLaughlin told residents of the meeting hall that he was angry that he could not get answers from the community to the questions they had and said that he had no allegiance to anyone, noting that he could no longer run for mayor.

“The gloves are off,” he said. “As we know (information about the investigation), we will share it. We are not going to hold back any longer. We have been silent at the request of (other agencies) because we thought we were doing a formal investigation and that we were doing the right thing.”

The mayor said he requested body camera video from all agencies responding to the shooting and received none.

Questions remain about what happened between the first and last shot

On May 24, the shooter with an AR-15 type rifle entered two adjacent classrooms at 11:33 a.m. and killed 21 people before a confrontation with police. The shooter remained inside the classrooms – even as the children inside called 911 and begged for help – until law enforcement finally entered the rooms and the kill at 12:50 p.m., according to a Public Security Service schedule.

What happened during those 77 minutes has remained unclear, as Texas officials have offered conflicting accounts of the response.

McCraw’s comments on Tuesday represent the first time an official has provided substantive information about the shooting in weeks. He said the decisions to wait contradict established active shooter protocol – to arrest the suspect as quickly as possible.

Texas House plans to release preliminary investigative report into Uvalde tragedy by mid-July, source says

“The officers had guns, the kids didn’t. The officers had body armor, the kids didn’t,” McCraw said. “The post-Columbine doctrine is clear, compelling, and unambiguous: stop killing, stop dying.”

The Public Safety Department calendar showed 11 officers arrived at the school, several with guns, within three minutes of the shooter entering classrooms. The suspect then shot and injured several officers who approached the classrooms, and they retreated to a hallway outside the classrooms. The group of officers then remained in the hallway and did not approach the door for another 73 minutes.

“As they waited, the commander on the scene was waiting for a radio and guns,” McCraw said, referring to Arredondo. “Then he waited for shields. Then he waited for SWAT. Finally he waited for a key that was never needed.”

Arredondo previously told the Texas Tribune that he did not consider himself the incident commander that day. However, at least one of the officers is noted at 11:50 a.m. expressing belief that Arredondo was leading the law enforcement response inside the school, telling the others, “The chief is in charge,” according to the schedule. of the public security service.

Despite the criticism, McCraw expressed embarrassment by calling out Arredondo individually. “I don’t like to single out a person and change and say he’s solely responsible, but at the end of the day, if you take command of the incident, you’re responsible,” McCraw said.

Officers did not attempt to force the doors open for over an hour

The image, obtained by the Austin-American Statesman, shows at least three officers in the hallway of Robb Elementary at 11:52 a.m., 19 minutes after the shooter entered the school.  One officer has what appears to be a tactical shield and two of the officers are holding rifles.
Late Monday, reporting from CNN, the Texas Grandstand and the Austin American Statesman previewed part of the DPS timeline and revealed other flaws in the police response.
In the first days after the shooting, authorities said the suspect barricaded himself behind locked doors, preventing armed response officers from arresting him sooner.
Arredondo, who was identified by other officials as the incident commander at the scene, had previously told the Texas Grandstand that officers had discovered that the classroom doors were locked and reinforced with a steel stud, hampering any potential intervention or rescue. Efforts were made to locate a key to unlock the door, he said.

However, McCraw said video evidence showed no one ever put their hand on the doorknob to check if it was locked. Additionally, Robb Elementary’s doors could not be locked from the inside, McCraw said, calling it “ridiculous” from a security perspective.

Additionally, Arredondo initially said the responding officers needed more firepower and equipment to get through the gates. For example, at 11:40 a.m., Arredondo called Uvalde Police Department dispatch by phone shortly after the shooter fired on officers and requested additional assistance and a radio, according to a DPS transcript.

“We don’t have enough firepower right now, it’s all guns and he has an AR-15,” Arredondo said, according to a DPS transcript.

However, two of the first officers to arrive on the scene had guns, according to McCraw.

Within minutes of their response, an officer also said a Halligan, a firefighting tool used for forcible entry, was at the scene, according to the timeline. However, the tool was not brought into the school until an hour after officers arrived and was never used, according to the timeline.

A security image obtained by the US statesman from Austin shows at least three officers in the hallway – two of whom have rifles and one who appears to have a tactical shield – at 11:52 a.m., 19 minutes after the shooter entered the school.

In all, officers had access to four ballistic shields inside the school, the fourth of which arrived 30 minutes before officers stormed classrooms, according to the timeline.

CNN has contacted Arredondo’s attorney, George Hyde, and the Uvalde Police Department about the reports.

CNN’s Rosalina Nieves, Dakin Andone, Travis Caldwell and Dave Alsup contributed to this report.

The Slack Setup Guide for SEO Agencies Tue, 21 Jun 2022 12:30:31 +0000

The rise of remote working has made Slack a more attractive communication tool in the corporate world. It’s a valuable tool for SEO agencies in particular, as they often work with multiple clients on different SEO projects such as backlinking, URL optimization, and content strategy.

Of course, Slack isn’t the only communication tool available to businesses. Microsoft Teams and Flock are two competitors, for example. However, I’ve been running my SEO agency remotely for about a decade, and introducing Slack to my team has dramatically improved communication. As intuitive as Slack is, I learned that there are configuration tips and tricks that will help SEO agency owners get the most out of it.

Note: These tips are specific to Slack, and while I’m unfamiliar with competing tools, most of these tips could potentially apply to other options on the market.


Disable meetings for status updates. Meetings are expensive – use this meeting cost calculator by the harvard business review to get an idea of ​​the cost of the meetings. I ran the hypothetical example of a one-hour meeting with five people who each make $60,000 a year. The total cost of the meeting was $210. You also need to think about not only the financial cost, but also the time cost: how you can use the time you spend in meetings to eliminate other tasks instead.

This is where status updates come in. I have a few different Slack channels for my agency that cover various status updates, including general announcements, awards, and daily standups. Instead of holding meetings, people are sharing essential information in relevant Slack status channels.

In particular, the daily standup channel keeps my team members on the same page. Every day they have to answer what they worked on the day before, what they are going to work on that day and if anything is blocking their progress.

I’ve also created a “leads” channel that pings members every time a lead enters our system and every time people turn into marketing qualified leads (MQL). Not everyone on my team has access to our CRM, but they can get the information they need about our leads without distracting someone from marketing just by joining that specific Slack channel.


Interdepartmental communication is of crucial importance. However, there is a fine line between necessary and useful communication and information overload. When you create departmental Slack channels such as finance, operations, marketing, and sales, your employees can have segmented conversations.

If another department needs to know something, make sure that you or one of the managers communicate this information to this team. Create a process to minimize the risk of information slipping through the cracks. For example, you can designate a person in each department as the “inter-department” communicator.


SEO agencies regularly deal with various projects and clients, so it’s a good idea to create channels focused on them. For my company, I create specific channels with the #proj-clientname naming structure, then add the relevant team members to each channel.

Again, this comes down to giving people the ability to have segmented conversations without overwhelming everyone at the agency. These project- and client-specific channels also allow you and other managers in your agency to easily track information and revise things as needed.


Creating education-based channels is a great way for people in your company to share industry updates and happenings.

At my company, we have a #learn Slack channel and a #news channel. In the #learn channel, people post educational content related to SEO tips and tricks. In the #news channel, they post updates on what’s happening in the SEO world.

These channels are a quick and easy way for employees to engage with each other and talk about SEO-related topics. It is a form of knowledge sharing; employees who read interesting news and content can post about it on these Slack channels so that everyone can benefit.


By creating an open and friendly work environment, your organization will be a place where people will be excited to work, which will translate into better results.

Culture-focused Slack channels can help you cultivate and maintain a vibrant company culture. These channels are especially important if your agency is remote, as remote businesses cannot easily host in-person events.

Two of the culture-focused Slack channels I picked were #kudos, where people greet each other, and #lounge, where people can have general conversations about non-work related topics. I used the name #lounge instead of #watercooler because the term “water cooler” can evoke the notion of gossip.


The caveat with all those different Slack buckets and channels? You don’t want to create too many of them. If you have too many Slack channels, you’ll end up overwhelming employees…and avoiding that was the whole point of having separate channels in the first place, right?

However, there are a few simple solutions, the first of which is obvious: try to minimize the number of channels you create. When creating them, avoid using numbers for organization and stick to alphabetical order. Instead of having #1finance, just opt ​​for #finance, and Slack will take care of the alphabetical sorting.

The other solution is to designate certain channels as private, so that employees only join if they have to. Additionally, try to instill good Slack habits for yourself and your team, like getting everyone involved using the “threads” feature (which will minimize notifications and keep information more organized).

Finally, everyone should organize their Slack accounts in the way that works best for them. For example, as the owner of the agency, I enjoy being a member of our various customer channels. However, I don’t need to be aware of every notification, so I opted to disable every client channel; that way I’m still part of them and can watch over them when needed.

With a well-organized Slack and good Slack habits, your SEO agency will be able to communicate more easily and produce better results than ever before.

Founder/CEO of, an SEO agency that helps elite personal injury law firms dominate first page rankings.

7 Methods to Research and Analyze Your Audience for SEO Tue, 21 Jun 2022 06:45:43 +0000

When I describe SEO, I explain that it is a mixture of marketing, technical know-how and psychology.

From a marketing perspective, you need to have a comprehensive understanding of your product, the problems it solves, and the best way to communicate with your audience.

From a technical perspective, you need to be able to create a foundation for your website that improves search performance.

Now, from a psychological standpoint…this is where an SEO can really make a difference.

If you can learn not only to identify your ideal website visitor, but also to figure out who they are and what motivates them, your SEO work will really pay off. You will have the traffic numbers and also the ROI to support your efforts.

SEO is not just about the numbers (i.e. keyword ranking positions, number of backlinks, traffic, etc.). It’s also about understanding the audience and building an SEO campaign around that information.

When SEO is focused on the right audience, targeted traffic increases, leading to more conversions.

There are several methods that will help you research and analyze your audience for SEO.

As you’ll see from the list below, there are tools built into each method to make things easier along the way.

1. Use keywords to collect demographic data

Keyword research is one of the main tasks of SEO. Keywords should be targeted and relevant to your products or services, which you probably already know.

Once you have a solid list of keywords, select the top five that best represent your brand and find out the demographics associated with those words and phrases.

Google Trends will provide you with demographic information related to the location and show you how the keyword has changed over time.

Google Trends really came in handy during the pandemic, when people’s online behaviors were changing rapidly.

A client of mine posts recipes, and the question arose about what kinds of recipes people were looking for when they were stuck at home.

It was banana bread.

Apparently, comfort food was the focus when we couldn’t leave our homes. You can see in the screenshot below how the “banana bread” trend has skyrocketed.

Screenshot from Google Trends, June 2022

But what about demographics?

Google Trends provides great location data, but there’s also another tool I like to use for additional demographic information, This tool links demographic data to keywords.

Using the same banana bread example, below is the data from people who searched for that keyword.

Demography toolScreenshot from, June 2022

Tip: how to apply this information

Identifying demographic information including age, gender, and location can help you with SEO in several ways.

You can search for local link opportunities in the geographies where the queries occur.

In terms of age and gender, you can determine topics, interests, and other relevant terms for these groups.

2. Identify who visits your website

This method is a bit like painting the target around the arrow.

However, it is important to understand who is coming to your website in order to determine if they are the right audience.

One of the easiest ways to get this information is from Google Analytics.

In the Audience section, you can view a range of audience information, including age, gender, location, and interests, as shown below:

Analytical demographicsScreenshot from Google Analytics, June 2022

Tip: how to apply this information

This data can provide audience insight and help you recommend content topics and target geographies.

On the other hand, you might look at this information and realize that it doesn’t match your organization’s target markets.

In this case, you need to take a close look at your keywords and your content to make sure there is no misalignment.

3. Analyze other brands

To gather information about your target audience, you can look beyond your own website and analyze other brands and competitors.

You are looking for demographic and psychographic data – basically you want to collect as much information as possible. The following tools can help you with this type of analysis.


Quantcast gathers information on shopping behaviors, occupations, device usage, demographics, domain affinity, and more. The example below is an analysis of

Analysis of Goodreads.comQuantcast screenshot, June 2022

Analysis of Goodreads.comQuantcast screenshot, June 2022


Note: I love this tool and use it often.

According to, they build the audience using eight different criteria, “which can be combined together allowing the creation of highly targeted audiences: Demographics, Relationships, Behavior (activity), Conversations, IBM Watson Personality Insights, Location, Interests and Twitter Profile.

Audiense then creates audience segments by “grouping individuals based on ‘who knows who’, which is how those individuals are interconnected. We take into account who follows whom and group them – for example, if person A follows person B, they will be grouped.

The first screen of the report provides an overview of audience data, as shown below.

Audience InformationAudiense screenshot, June 2022

What’s so great about this tool is that you can dig even deeper. Just check the breakdown of available information (see the red box in the screenshot).

Audiense Insights GoodreadsAudiense screenshot, June 2022

Tip: how to apply this information

Similar to the last method, this data can provide audience insight and help you recommend content topics and target geographies.

You might also find great link building ideas based on your interests.

4. Use social information

Social platforms are one of the fastest ways to gain insights into an audience.

You can display follower/fan information directly on your Facebook business page as shown below:

Facebook InsightsFacebook screenshot, June 2022

You can also check the audience information of competitors and other brands on Followerwonk.

What’s great about this tool is that it also provides you with a word cloud to show you what users are talking about:

Followwonk word cloudScreenshot by Followerwonk, June 2022

Tip: how to apply this information

Specifically, the word cloud in Followerwonk can help you identify other keywords you may have missed and can also showcase content marketing ideas.

5. Send surveys

This method is the easiest of all on this list. If you want to better understand your audience, send out a survey.

To get a decent number of returned surveys, keep it short and sweet. Ask questions about basic demographics, general interests, pain points and needs.

Here’s a great resource on how to create your survey: How to Create and Use Surveys for Content Marketing.

Tip: how to apply this information

Use the information you collect in the survey to identify content opportunities, including images and videos, keyword targets, and more.

6. Identify issues

With Google showing more and more answers directly in the SERPs, identifying common user questions has become all the more important.

Additionally, we want to anticipate long-tail queries from our potential audience, so we can meet them at the right time. There are many tools that provide common questions, including:

These tools come from a variety of data sources, so it’s worth checking them all out. Below is an example from AnswerThePublic.

AnswerThePublic Research Listening ToolScreenshot from AnswerThePublic, June 2022
Keyword electric cars from Answer The PublicScreenshot from AnswerThePublic, June 2022

Tip: how to apply this information

Create content around common questions to attract long-tail searches among your audience and increase your chances of appearing as a direct answer in Google’s SERPs.

7. Search for secondary data

Once you know the age/interests/etc. of your audience, you can fill in the gaps with further research. Look for studies relating to one of the key aspects of your audience.

For example, if you determine that your audience is in the baby boomer generation, go to Google Scholar and search for published research on that group.

Tip: how to apply this information

Use this additional research to sketch out your personas and get a better view of who you’re trying to target via SEO.

Final Thoughts

It might seem like a lot of extra work to dive into your audience before you jump into SEO tasks. However, it is well worth the time.

You will be able to drive better traffic to your website and improve your SEO ROI.

More resources:

Featured Image: fizkes/Shutterstock

Indianapolis SEO Company Local Blitz Promotes Evergreen Mon, 20 Jun 2022 22:30:57 +0000

North Las Vegas, June 20, 2022 (GLOBE NEWSWIRE) — North Las Vegas, Nevada –

Local Blitz is an SEO and digital marketing company with offices in San Diego and Indianapolis. He educates existing and potential clients on the importance of implementing SEO strategies that can deliver consistent long-term results. The company’s tagline, “Digital Marketing Done Right,” is emblematic of its approach to solving its clients’ digital marketing challenges as it uses a science-based, data-driven process to help them.

San Diego SEO expert and co-founder of Local Blitz, Nick Bennett talks about the need to constantly stay on top of SEO, saying, “In the world of digital marketing, if you don’t grow, you shrink. Staying stagnant, especially on the internet, is not a luxury that companies can afford today. Additionally, Google, the largest search engine and gateway to the internet for most internet users around the world, is constantly changing its algorithms in pursuit of better search results. If you are not prepared to upgrade your SEO strategy to meet the expectations of these algorithm updates, you will lose customers to your competitors. More recently, in May 2022, Google released an update to its core search functionality. The ranking of websites will undoubtedly be affected by this update. The drop or increase in traffic may or may not be immediate, but it will happen nonetheless. This is because every time Google changes its algorithms, website traffic increases or decreases. The Mountain View search giant’s proprietary algorithms act as judge, jury and executor of a company’s long-term growth potential. Don’t get caught on the wrong side of this juggernaut. We can help protect your business and your income against these changing tides. SEO is our bread and butter and we are chefs at serving up a grilled SEO strategy. Call us today and we’ll help future-proof your business for years to come.

Local Blitz prides itself on only using genuine in-house experts and never outsourcing its tasks. It promises honest communication that is squarely aimed at improving the fundamentals of a company’s online marketing efforts. It offers a range of digital marketing services such as SEO, PPC (Pay Per Click) advertising, social media marketing, and email marketing. It serves a wide range of clients such as doctors, dentists, weight loss companies and plastic surgery providers in the healthcare industry, restoration companies, roofers, HVAC installers and experts. in construction and manufacturing industry foundation repair, automotive glass replacement, auto repair and rental car shops, restaurants, yoga studios, tattoo parlors and entertainers in the service industry, mortgage providers, real estate agents and property management companies in the real estate industry and several other niche areas.

The Indianapolis-based SEO company’s other co-founder, Simon White, explains how Local Blitz can help businesses with their digital marketing challenges, saying, “Many SEO companies will make vague promises and implement even more nebulous strategies. Soon after hiring them, you will most likely find yourself with a depleted marketing budget and there will be virtually no difference in your metrics such as lead flow, lead sources, audience retention, page views and other critical KPIs. The situation is so bad that the average SEO agency can only keep a client for about 6 months before becoming frustrated with the lack of real results. Local Blitz was built from the ground up to improve on these glaring shortcomings in the SEO industry. We’ve been serving some of our biggest customers for years, such as Hollywood Connection, Children’s Primary Care Medical Group, Precision Metals, Fairbanks Pharmacy, etc., and we’re still attracting more through simple word of mouth. Contact us at our Indianapolis or San Diego office and let us help you build a thriving online marketing strategy.

Blitz’s local Indianapolis office can be reached at (317) 672-1156. Its San Diego office can be reached at (858) 225-6877. Readers can also follow the company’s news and announcements by following its press releases at the link:


For more information about Local Blitz, contact the company here:

Local Blitz
Nick Bennett
(317) 672-1156
815 E 63rd Pl Suite 201, Indianapolis, IN 46220

		How to Create Your Instagram Content Plan
		Mon, 20 Jun 2022 13:45:22 +0000


Are your Instagram posts not bringing the desired results?

Next, you may need to think about reshaping your strategy and creating a content plan.

Content plans can help guide how you publish content to ensure you meet certain goals and help your content perform better.

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help you improve your content.

1. Define your goal

The first thing you want to do is create your Instagram lens(es).

What do you want to accomplish? Is it to grow your audience, generate more engagement, or generate sales?

Once you’ve laid out your plan, you’ll be better prepared to tailor your content to achieve those goals.

Next, you can define the Key Performance Indicators (KPIs) to score different insight points that you want to observe with your Instagram campaign.

After you’ve selected your goal and some KPIs, it’s beneficial to break your goal down into different milestones that you want to achieve along the way.

For example, say you want to increase your audience by 20% by the end of the quarter.

What steps can you take to achieve this goal? What types of content, topics, or content series can you create to increase engagement?

Now that you’ve brainstormed, it’s time to start creating your content calendar.

2. Plan your content calendar

A content calendar is important because it’s your roadmap to guide you, help you reach your goals, and set an end date for a campaign.

This way, you’ll know when you’ve reached your goal and can readjust and analyze ways to improve your content strategy for your next campaign.

Plus, a content calendar can help organize ideas and campaigns, help you identify content gaps, and build consistency (which is essential for Instagram).

When creating your content plan for the recent month, quarter, or campaign, it helps to figure out which days of the week you want to talk about.

Next, choose the topic and then form the right caption.

Breaking content planning down into smaller, actionable steps makes it easier to create a content calendar.

Then, if you’ve defined your goals, topics, and captions, you can move on to the next step: creating the necessary images or videos.

Finally, you can compile your topics, days you post, and captions and hashtags into a simple Google, Word, or Excel document so you can easily copy and paste when you’re ready to plan your content.

Bonus Tip: Align Your Content with Marketing Initiatives

If you already have marketing initiatives, now is the perfect time to incorporate them into your marketing campaign. For example, you may have a new product release.

Then you can create a content series for it. Create a few posts teasing the product release, include a giveaway, have an influencer promote your product or video with them using it, and market those benefits.

Events or holidays are another great way to engage consumers and turn more consumers into customers.

If you have an upcoming event, you can create a campaign promoting the event and discuss the speakers involved, the products that will be there, or the great handbags you are giving away at the event.

Holidays are another fun and positive way to get customers talking about your brand. Giveaways or holiday offers are another way to increase brand awareness and gain subscribers.

3. Keep a consistent theme and tone

Creating a brand tone or guide can be an effective way to ensure your posts stay consistent. You also want to maintain a similar theme across all of your posts, including style, font, and colors.

For inspiration, you can look to your website, content, and logos to help you create the right tone and theme for your posts.

In addition, instagram has the tools in stories that can help you achieve a color scheme that complements your brand.

You also want to think about how your content will look for images and videos. Consider a consistent angle or filter to set the right tone and find your content.

It’s also essential to think about your messaging, whether it’s for captions, comments, or replies to direct messages.

Having a standard operating procedure for how you respond to consumers on Instagram, especially if multiple people are responding to comments and posts, is essential to ensure it matches the tone of the brand.

4. Show your creativity

IG is more than just a photo sharing app. There are many ways to create content for Instagram that can showcase your brand and increase engagement.

Let’s talk about them and share some tips on when to use them.

As you know, Instagram has images. Photos are a great way to showcase products. It’s also great for sharing quotes, asking questions that you answer in your image caption, or promoting offers or giveaways.

Videos are a great way to show previews of something upcoming or create product teasers. You can also use videos for corporate BTS and show how best to use your product.

You can use Instagram Reels or short videos to showcase products, share stories, and grow your following.

IGTV or Instagram TV are longer videos on an Instagram feed. Brands use them to further describe a particular topic.

Instagram Shopping is a feature that allows consumers to buy your products through your photos and videos.

Brands can create product labels and product launches where consumers can buy products directly through Instagram.

Then customers don’t have to take the leap of leaving Instagram to get to your website. Instead, they can purchase quickly through the app.

Stories are photos or videos that last 24 hours (unless you add them to your profile highlights) where you can share posts from your profile or post new content. It’s a popular way to gain more subscribers and engage with consumers.

User-generated content or content created by influencers, customers, or other users is a great way to expand your reach to different audiences and further promote your products.

People are more intrigued to learn more about a new product if it’s promoted by someone they already follow.

Likewise, it can help build trust with consumers who are new to your brand if they see a post from a customer who already likes it.

But what content goes viral? It can pay off to look at what your competitors are creating on Instagram and add your brand’s unique touch to it.

5. Create compelling captions and CTAs

While it’s great to have high-quality images and engaging videos, captions and calls-to-action are still important.

If you hooked the consumer with your photo or video, you want to embed them with your caption and CTA.

Taking the time to craft the right CTA is key to ensuring consumers follow your page, engage with your post, or buy your product.

6. Choose the right hashtags

Researching and choosing the right hashtags is also crucial to ensure your posts reach the intended audience and a few new ones who might be interested in your brand.

Hashtags allow your content to reach users beyond your profile followers. As you create content for specific hashtags, note which posts are doing particularly well.

This way, you can create future posts for specific hashtags that will increase your content’s visibility.

7. Know the best time to post

Planning posts ahead of time can help ease the stress of social media strategy.

You can use Meta Business Suites to schedule posts for Facebook and Instagram and set posts for a week or a few weeks.

If you’re not sure when to post, they’ve suggested days and times when analytics show where you’ll get the most engagement and views.

However, it would be beneficial to do some research specific to your industry to see the best time and day to post your posts.

One important thing to keep in mind when planning your content is upcoming holidays.

Are you going to post to celebrate the holiday, use the holiday to promote or giveaway, or choose not to post on that day at all?

No matter what you choose, it’s important to keep the holidays in mind.

8. Measure results and adjust

Instagram Insights, both on the app and through Meta Business Suites, can show the number of views a post is getting and post engagement stats to help you see what types of content are performing best. You can see your content’s likes, shares, comments, and saves.

Brands can also use Insights to get metrics on paid activity. Insights are a great way to see trends so you can adjust your content strategy.

You’ll also be able to see your followers stats to see how many you’re receiving, your followers’ ages, and information about when they’re most active online. This way, you can adjust posting times to make sure you reach your audience better.


Content planning is the best way to help increase reach and engagement on Instagram.

Creating a content calendar inspired by current marketing goals and customizing your content with a theme backed by metrics is the best way to help you achieve your goals.

More resources:

Featured Image: alinabuphoto/Shutterstock

WATCH: tvN drops first teaser for “Adamas” featuring Ji Sung, Seo Ji Hye, Heo Sung Tae and more Sun, 19 Jun 2022 11:28:16 +0000

On June 19, tvN released the first teaser for ‘Adamas‘ starring Ji Sung, Seo Ji Hye, Heo Sung Tae, Lee Soo Kyung and more. The teaser shows the main cast of the drama. The drama depicts the story of twin brothers finding out the truth about an incident that happened 22 years ago. They will fight against a great evil in order to clear the murder charges of their biological father who was accused of killing their stepfather.

They are confronted with the shocking fact that the culprit who killed their stepfather is their biological father. However, after learning that their father, who is about to face the death penalty, has been falsely accused, they search for the truth and dig into many secrets hidden by enormous power. Woo Shin (Ji Sung) is a best-selling crime novelist and Soo Hyun (Ji Sung) is a prosecutor. Although they look alike, their personalities and approaches to problems are completely different, and they will try to solve their father’s case with contrasting perspectives.

Eun Hye Soo (Seojihye), Woo Shin’s assistant and the wife of the group’s eldest son Haesong. The only child of a hospital director, she grew up like a flower in a greenhouse. However, one day she rebels against the Haesong Group due to a series of incidents and secretly helps Ha Woo Shin.

Kim Seo Hee (Lee Soo Kyung) is a social media reporter for TNN, who hides secrets from the twins. She’s a fair and passionate journalist who cares about social justice, and she has a smile that could captivate anyone. She can’t resist writing reports about injustice, which often results in her being blackmailed with lawsuits, but there’s a particular reason why she’s so desperate for justice.

ALSO READ: ‘Tune In For Love’, ‘Goblin’, ‘Cheese in The Trap’ and more: Which Kim Go Eun drama should be remade in 2022?

Join the biggest community of live K-Drama fans on Pinkvilla Rooms to get closer to your favorite K-Celebs! Click here to join.

What do you think of the teaser? Let us know in the comments below.

Pakistani restaurant draws online criticism for using ‘Gangubai Kathiawadi’ scene in ad Sun, 19 Jun 2022 05:38:24 +0000

“Aaja na Raja – what are you waiting for?” ad slogan read.

A restaurant in Pakistan has come under fire on social media for using a scene from the Bollywood film Gangubai Kathiawadi featuring Alia Bhatt to promote a male-only offer.

In the film, Alia Bhatt plays the role of a prostitute Gangubai who becomes an influential brothel owner. The advertisement used by the Karachi restaurant showed a scene from the film where Bhatt makes a move to attract his first customer. With this poster, the Swing restaurant announced Men’s Monday with a 25% discount for men.

Aaja na Raja – What are you waiting for?” read the advertising slogan.

The ad showed Bhatt standing in the doorway and a large billboard promoting 25% off “Men’s Monday.” “Swings calling all Rajas out there,” the post’s caption read.

After being shared on social media, the advertisement soon began making the rounds on various internet platforms. Several users said the ad was in poor taste and demanded that it be removed.

Read also | Nawaz Sharif strikes secret deal in London, won’t return to Pak: report

“You really need to look at what’s set up here. To use a painful scene to justify what you are offering is to reek of misogyny, ignorance,” one user wrote. “What cheap marketing,” added another.

A third user said, “If you think this is some kind of marketing ploy and it will get you attention and customers, unfortunately you are wrong! Using a clip from a film based on prostitution (which is based on someone’s real life) shows how low and shallow you can be just for publicity.

However, instead of deleting the post, Swing made a clarification. The restaurant defended the ad and said it was just a concept and not meant to hurt anyone. “The film and this post are based on a concept. As before, we are open to everyone and we will serve you with the same love that we have always had,” he said.

Read also | Pakistani cyclists to compete in Asian competition after getting visas

The restaurant shared a fake newspaper whose headline read: “Film kare tou aag, restaurant kare tou paap?Another newspaper headline also said, “Aray logon, itna dil pe kyun leliya?

But despite the uproar on social media, the restaurant said it was open, and in one of their Instagram stories it also showed the restaurant was “full”.

]]> Plain Paper Copier (PPC) Market Outlook 2022 and Forecast to 2029 Sat, 18 Jun 2022 11:17:06 +0000

Los Angeles, USA,-The recently published report by Verified Market Reports titled Global Plain Paper Copier (PPC) Market Report 2022 is designed in such a way as to help the readers to get a complete knowledge of the whole market scenario and is the most profitable sector. Research reports also provide statistically accurate data. It examines the historical achievements and recent opportunities present in the global Peptide Therapies market. Verified market reports focus on consumption, region, type, application specific composition and competition. The report mainly splits data by region to analyze major companies, applications and product types.

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Main Drivers and Obstacles

The high-impact factors and renderers have been studied in this report to help readers understand the general development. Additionally, the report includes constraints and challenges that can be stumbling blocks in the players’ path. This will help users make informed, meticulous business-related decisions. The experts also focused on the upcoming trade prospects.

Sector outlook

The key segments including types and applications have been detailed in this report. Verified market report consultants have studied all segments and used historical data to provide market size. They also discussed the growth opportunities the segment could represent in the future. The study provides production and revenue data by type and application over the past period (2016-2021) and forecast period (2022-2029).

Key Players Covered in the Plain Paper Copier (PPC) Market:

  • cannon
  • FujiXerox
  • Ricoh
  • Aurora Corp.
  • Toshiba
  • Tom Croquette

Global Plain Paper Copier (PPC) Market Segmentation:

Plain Paper Copier (PPC) Market Split By Type:

  • color copy
  • Copy without color

Plain Paper Copier (PPC) Market Split By Applications:

  • Commercial
  • Government organization
  • Individual

Regional Plain Paper Copier (PPC) Market Analysis can be represented as follows:

This part of the report assesses key regional and country-level markets on the basis of market size by type and application, key players, and market forecast.

Based on geography, the global plain paper copier (PPC) market has been segmented as follows:

    • North America includes the United States, Canada and Mexico
    • Europe includes Germany, France, UK, Italy, Spain
    • South America includes Colombia, Argentina, Nigeria and Chile
    • Asia Pacific includes Japan, China, Korea, India, Saudi Arabia and Southeast Asia

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Scope of the Plain Paper Copiers (PPC) Market Report

Report attribute Details
Market size available for years 2022 – 2030
Reference year considered 2021
Historical data 2018 – 2021
Forecast period 2022 – 2030
Quantitative units Revenue in USD Million and CAGR from 2022 to 2030
Segments Covered Types, applications, end users, and more.
Report cover Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free report customization (equivalent to up to 8 analyst business days) with purchase. Added or changed country, region and segment scope.
Pricing and purchase options Take advantage of personalized purchasing options to meet your exact research needs. Explore purchase options

Industry Overview: The first section of the research study covers an overview of the global Plain Paper Copier (PPC) Market, market status and outlook, and product scope. Further, it provides highlights of major segments of the global Plain Paper Copier (PPC) market, i.e., region, type, and application segments.

Competitive analysis:This report throws light on significant mergers and acquisitions, business expansions, product or service differences, market concentration, global Plain Paper Copier (PPC) Market competitive status and market size by player .

Company profiles and key data:This section covers the companies featuring leading players of the global Plain Paper Copier (PPC) Market based on revenue, products, activities, and other factors mentioned above.

Market Size by Type and Application:In addition to providing an in-depth analysis of the global Plain Paper Copier (PPC) market size by type and application, this section provides research on key end-users or consumers and potential applications.

North American market: This report depicts the changing size of the North America market by application and player.

European market: This section of the report shows how the size of the European market will evolve over the next few years.

Chinese market: It provides analysis of the Chinese market and its size for all years of the forecast period.

Rest of the Asia-Pacific market: The rest of the Asia-Pacific market is here analyzed in quite detail on the basis of applications and players.

Central and South America Market: The report illustrates changes in Central and South America market size by players and applications.

Mea Market: This section shows how the Mea market size changes over the forecast period.

Market dynamics: This report covers drivers, restraints, challenges, trends, and opportunities for the global Plain Paper Copier (PPC) Market. This section also includes Porter’s analysis of the five forces.

Findings and Conclusions:It provides strong recommendations for new and established players to secure a position of strength in the global Plain Paper Copier (PPC) market.

Methodology and data sources:This section includes author lists, disclaimers, research approaches, and data sources.

The main questions answered

What will be the size and average annual size of the Global Plain Paper Copier (PPC) Market in the next five years?

Which sectors will take the lead in the global plain paper copier (PPC) market?

What is the average manufacturing cost?

What are the key business tactics adopted by the key players in the global Plain Paper Copier (PPC) Market?

Which region will gain the lion’s share in the global plain paper copier (PPC) market?

Which companies will dominate the Global Plain Paper Copier (PPC) Market?

Research Methodology

Quality research uses reliable primary and secondary research sources to compile the reports. It also relies on the latest research techniques to prepare very detailed and precise research studies like this one. Use data triangulation, top-down and bottom-up approaches, and advanced research processes to deliver comprehensive, industry-leading market research reports.

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Our 250 analysts and SMEs offer a high level of expertise in data collection and governance using industry techniques to collect and analyze data on over 25,000 high impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise and years of collective experience to produce informative and accurate research.

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