Find out how to successfully integrate influencer marketing into your business plan when you join us for this webinar with industry expert Jason Falls. Register now!
Free preview of the book:
Find out how two entrepreneurs used unconventional business strategies to transform their startup into a multi-million dollar business.
August 3, 2021
2 minutes to read
Opinions expressed by Contractor the contributors are theirs.
Influencer marketing has become one of the most effective marketing channels in today’s ever-expanding media landscape. But knowing where to start to onboard influencers for your business can be daunting.
In this webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to developing successful influencer marketing campaigns. You will learn the tactical approach, but with Falls’ signature strategic thinking to back it up. From setting your influencer marketing goals to selecting the influencers you will use, Falls will prepare you to create incredible influencer campaigns. Then, from pitching the influencers in question to driving the most important KPIs, he will show you how to manage and measure your efforts.
Additionally, Falls will expand your thinking on influencer marketing as a whole by explaining its concept of Winfluence. By the end of this session, you’ll have all the tools and thinking you need to take your influencer marketing to the next level.
About the speaker:
Jason Falls solves the problems. Most of the time, it’s digital marketing for Cornett, a full-service advertising agency where he leads digital strategy. His work has touched several major brands and has been recognized with several awards, including a 2019 Shorty Award for his influencer marketing work.
Falls has co-authored two books in addition to Winfluence — No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. When he’s not writing books, Falls hosts two podcasts: Digging Deeper — Make Creativity Your Business Advantage and Winfluence — The Influence Marketing Podcast, which accompanies his book. You can find links to both at winfluencebook.com.