Global Digital Advertising Market Almanac 2022: Total Revenues of $468 Billion in 2021 – Summary, Competitive Analysis and Forecast, 2017-2026 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)” report has been added to from ResearchAndMarkets.com offer.

The global digital advertising market generated total revenue of $468.0 billion in 2021, representing a compound annual growth rate (CAGR) of 14% between 2016 and 2021

The Global Digital Advertising Industry Profile provides leading qualitative and quantitative summary information including: Market Size (Value 2017-21 and Forecast to 2026). The profile also contains descriptions of key players, including key financial metrics and an analysis of competitive pressures within the market.

Highlights

  • The digital advertising market (also known as online marketing, internet advertising, or web advertising) represents spending on digital advertising. It consists of revenue generated from any advertising activity conducted through the Internet using mobile devices and personal computers.

  • All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using average exchange rates annual constants of 2021

  • The mobile segment was the most lucrative in the market in 2021, with total revenues of $331.2 billion, or 70.8% of the overall market value.

  • The digital advertising market saw very strong growth in 2021, supported by delayed marketing spend, a traditional seasonal uptick, the deployment of COVID-19 vaccines and the recovery of the economy

Scope

  • Save time conducting entry-level research by identifying the size, growth, major segments and key players in the global Digital Advertising market

  • Use Five Forces Analysis to Determine the Competitive Intensity and Hence the Attractiveness of the Global Digital Advertising Market

  • Key Company Profiles Reveal Details of Global Operations and Financial Performance of Leading Digital Advertising Market Players

  • Empower presentations and presentations by understanding the future growth prospects of the Global Digital Advertising Market with a five-year forecast

Reasons to buy

  • What was the size of the global digital advertising market by value in 2021?

  • What will be the size of the global digital advertising market in 2026?

  • What factors are affecting the strength of competition in the global digital advertising market?

  • How has the market behaved over the past five years?

  • What are the main segments that make up the global digital advertising market?

Main topics covered:

1. SUMMARY

1.1. Market value

1.2. Market value forecast

1.3. Category segmentation

1.4. Geographic segmentation

1.5. Competitive landscape

2 Presentation

2.1. What is this report about?

2.2. Who is the target reader?

2.3. How to use this report

2.4. Definitions

3 Global Digital Advertising

3.1. Market overview

3.2. Market data

3.3. Market segmentation

3.4. Market Outlook

3.5. Five forces analysis

4 Macroeconomic indicators

4.1. Country data

Companies cited

  • Baidu, Inc.

  • Beijing ByteDance Technology Co Ltd

  • Globo Comunicacao e Participacoes SA

  • Alibaba Group Holding Limited

  • Tencent Holdings Limited

  • Flipkart Internet Pvt Ltd

  • Rakuten Group Inc.

  • Amazon.com, Inc.

  • Mercado Latino Inc.

  • Mail.Ru Group Ltd

  • Meta Platforms, Inc.

  • Naver Corp.

  • Kakao Corp.

  • Yandex S.A.

  • Alphabet Inc.

  • Microsoft Corporation

For more information about this report visit https://www.researchandmarkets.com/r/bed6qk

About Scott Bridges

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