Google says don’t change URLs and change them for SEO testing

Google’s John Mueller said on Twitter he would recommend changing the URLs again, then changing them again, and repeating that, for SEO reasons. The individual wanted to do this for SEO testing, but generally with SEO, changing URLs isn’t a recommended strategy unless you’re fixing some kind of problem.

Once you start changing URLs, that new URL should receive all of its own new signals. Sure, you can redirect the old URL to the new URL, but if you’re just changing the URL to test things and then plan to change it, that’s probably a bad idea.

John said on Twitter “I would avoid temporarily changing URLs and changing them again, so if you could show the new page on the current URL, that would probably be both easier for search and a clearer signal for you in terms of response from search (removes page-moving clutter).”

Here is the context:

Discussion forum on Twitter.

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