It’s impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence (AI). Today, AI is changing the field of paid advertising while presenting many new opportunities to marketers.
According to the McKinsey Global Institute, it is predicted that AI and machine learning will collectively generate up to $ 2.6 trillion in value by helping solve sales and marketing issues in the years to come.
The question you need to answer is: what does this mean for your paid advertising and PPC (pay per click) efforts?
Technology is developing rapidly, which means that even new technologies hold promise. While AI has recently gained momentum, it has already proven to be hugely beneficial in many areas, including marketing.
Big data, machine learning, and AI are all considered fairly young concepts. For this reason, humans are still heavily involved in many processes when creating campaigns. Data is only possible if people know what they can do and have clear goals in place. Additionally, businesses should remember how important personalization is to modern consumers while ensuring ongoing transparency.
If you want to be successful, you have to follow and monitor the development process. This will help you ensure that your marketing efforts remain effective. A huge benefit of AI for marketing is the ability to automate processes that take too long when done manually. With AI-powered solutions, you can improve the efficiency of multiple processes.
To improve your PPC ads, here are two ways AI can help.
Autonomously adjust PPC bids
When you use AI to control your ads, you can fine-tune your campaigns by making small changes to the code. In the long run, it makes your PPC efforts more effective.
One example is using AI to adjust your PPC bids on a stand-alone basis. By doing this, you won’t be bidding too low for an ad that will help you generate quality leads. It will also help you improve your overall return on investment (ROI) by eliminating overbidding.
It is possible to use AI-based call analysis and tracking software to understand the connection between the leads collected by your offline efforts and the defined campaigns, and in some cases even your keywords. When you analyze data based on offline conversions, it is possible to improve your retargeting efforts.
If you want to achieve the highest level of success with your paid ads, be sure to use AI in your efforts. It will pay off and help you get more bank for your paid advertising dollar. Don’t underestimate how beneficial AI and machine learning can be. Plus, as it continues to evolve and grow, even more opportunities will present themselves. Keep this in mind to create campaigns that outperform the competition.