For more than a decade, Google has been the global market leader in digital advertising, generating nearly $150 billion. Its expanded consumer capabilities have the potential to dramatically increase business sales and revenue.
HighNote Marketing sees this opportunity and seeks to be the leading digital marketing agency by conducting business using data-driven processes. Although the industry can be crowded, HighNote has managed to grow 1500% every year since its inception in 2019, thanks to its expertise in pay-per-click campaigns and SEO.
Pay with a click
HighNote begins its process by learning about the entire business, understanding target markets and customer lifetime value. It uses the latest industry leading tools in its analysis of competitor campaigns.
While most agencies focus on competing using the most popular marketing keywords, HighNote also identifies the underused ones and aims to dominate that space. The team constantly monitors its campaigns and makes adjustments as needed.
HighNote’s SEO strategies ensure businesses are ranked for important searches. The team identifies the most profitable keywords and builds strong backlinks, thereby building the authority of the client’s website. As with pay-per-click campaigns, HighNote’s SEO continuously monitors results and makes necessary changes to ensure the website ranks well throughout the campaign period.
The agency’s approach increased business website traffic and resulted in an average year-over-year growth of 38%. For the team, the real draw is creating a targeted sales funnel, reaching the people that matter when they are most likely to make a purchase.
Managing Director Anthony Lakkis hopes to grow HighNote into one of Australia’s leading digital marketing agencies and expand the business internationally, serving businesses based in the US and Europe. Lakkis is also optimistic that he and his team will be able to double their income every year. Based on rave reviews, they’ll likely get there in no time.
“We noticed a substantial increase in leads once HighNote integrated our Google Ads management. We now realize a return of approximately $4 for every $1 spent. It has doubled since Anthony and the team took care of us. I used to do this myself before and was shocked at the level of improvements we could make by having an expert to manage the campaign.“
News Baden Bower