DETROIT, July 21, 2021 / PRNewswire / – Benzinga, a fintech media company providing information and data to retail investors and business enthusiasts, Releases its Latest Data Study: Marketing Spending and Statistics for Small Business, Industry by industry and sector – by sector
Marketing directors at businesses large and small have said their digital marketing efforts are at an all time high. In reality, it makes sense. The rapid acceleration towards a more digitalized world has strengthened online advertising and e-commerce, although in-person touchpoints are slowly being defeated.
However, state-owned companies are embracing this digital transformation more than small businesses, which is intuitive. This can be easily seen by looking at the variance in marketing spending as a percentage of revenue between public enterprises and small businesses in the same industry. This gap is only growing.
Economic optimism among marketers is approaching all-time highs with a sharp increase since the start of the pandemic. This is only the start of a revolution. As the economy grows, so will marketing, both digital and traditional.
Benzinga regularly conducts data studies and publishes its findings. Read the Benzinga reports: Stay-at-home orders and economic effects for more data like this.
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