Marketing Gains New Meaning in Business After COVID-19: Here’s Why | Business

DETROIT, July 21, 2021 / PRNewswire / – Benzinga, a fintech media company providing information and data to retail investors and business enthusiasts, Releases its Latest Data Study: Marketing Spending and Statistics for Small Business, Industry by industry and sector – by sector

Marketing directors at businesses large and small have said their digital marketing efforts are at an all time high. In reality, it makes sense. The rapid acceleration towards a more digitalized world has strengthened online advertising and e-commerce, although in-person touchpoints are slowly being defeated.

However, state-owned companies are embracing this digital transformation more than small businesses, which is intuitive. This can be easily seen by looking at the variance in marketing spending as a percentage of revenue between public enterprises and small businesses in the same industry. This gap is only growing.

Economic optimism among marketers is approaching all-time highs with a sharp increase since the start of the pandemic. This is only the start of a revolution. As the economy grows, so will marketing, both digital and traditional.

Benzinga regularly conducts data studies and publishes its findings. Read the Benzinga reports: Stay-at-home orders and economic effects for more data like this.

Sign up to receive the latest Benzinga news and offers here and follow Benzinga on Instagram, Facebook, Twitter and subscribe to the BenzingaTV YouTube channel to stay up to date.

View original content:

SOURCE Benzinga

Copyright © 2021 PR Newswire Association LLC. All rights reserved.

Source link

About Scott Bridges

Check Also

Adomni sees increased demand for digital outdoor advertising

Adomni, the leading programmatic digital outdoor advertising planning and purchasing platform, today announced significant growth …

Leave a Reply

Your email address will not be published. Required fields are marked *