New PPC Salary Report Details How Much PPC Pros Earn

A global survey of paid search professionals provides a clear picture of what they earn in various industries and locations.

Duane Brown, CEO and Chief Strategy Officer of Toronto-based advertising agency Take Some Risk Inc., has released its seventh annual PPC salary survey.

Using responses submitted by 715 digital marketing professionals worldwide, its goal is to provide pay transparency to ensure that all PPC professionals are compensated fairly.

Using data collected in February 2022, this report includes information from Australia, New Zealand, Canada, United States, India, United Kingdom, Netherlands and other European countries.

Main information of the report

This 111-slide report includes a significant amount of data, including salary breakdowns by region, type of employer, experience, and gender. Some key information includes:

  • The average salary for PPC professionals ranges from $45,875 to $174,215 in the United States, $52,000 to $149,000 in Australia and New Zealand, €37,900 to €67,330 in Europe, and €45 $250 to $154,250 in Canada, depending on experience.
  • The gender pay gap persists in the search marketing industry, with men with 10-15 years of experience earning an average of 11% more in the US, 19.2% more in the UK and 15.2% more in Europe. This gap exists across experience levels.
  • From 2021 to 2022, average salaries in the field have increased by approximately 6.5% in the United States, 5% in Canada, 6% in the United Kingdom and 11% in Europe. Average wages in Australia and New Zealand remained largely unchanged.
  • Salaries for entry-level PPC positions have declined in most regions over the past year. In Canada and Europe, although they have increased, they are still below the 2020 figures.
  • In-house and agency salaries remain roughly equal, while freelancers tend to earn more than both, with average earnings of $96,335 in the US, £44,500 in the UK and €68,672 in Europe.

Average Salary Comparisons

For a better understanding of the numbers in this report, we compared estimates and averages from various sources:

Paid Research Analyst, Entry Level – Toronto, Ontario

  • Duane Brown- $40,000
  • Glass door – $46,920[1]
  • Talent.com – $57,500[2]

PPC Specialist, 3 years of experience – New York, NY

  • Duane Brown – $93,625
  • Glass door – $77,009[3]
  • Indeed – $83,119[4]
  • LinkedIn – $75,000[5]

Senior Digital Marketing Manager, 5 years of experience – London, United Kingdom

  • Duane Brown – £56,600
  • Glass door – £63,305[6]
  • LinkedIn – £62,500[7]
  • Total Jobs – £52,000[8]

Paid search specialist, 8 years of experience – Berlin, Germany

  • Duane Brown – €55,566
  • Glass door – €57,740[9]
  • Paylab – €63,876 [10]

As you can see, Brown’s numbers broadly match what other sites find.

However, he is careful to note that some professionals may have only been in paid research for part of longer careers, so their salaries may be higher. An employee just starting out in their career will not have the compensation power of someone who has been in the workforce longer and has moved into a paid research position.

Also, because these statistics were compiled by self-reporting subjects, numbers from sources may not be as accurate as those from government sources.

Read the full report on TakeSomeRisk.com.[11]


Featured image: lassedesignen/Shutterstock

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