This article originally appeared on NisonCo and appears here with permission.
2022 is almost here, and we’re ready for a change of scenery. The cannabis industry could see massive changes throughout the New Year, so we decided to have fun with it and make predictions on what to come next. Last year, we reflected on what might happen in the cannabis industry under the new Biden / Harris administration, and as we look back at this year, it’s interesting to wonder if things have changed – and what will happen next.
We decided to get in touch with our fellow cannabis PR and SEO professionals to get a glimpse of the industry crystal ball. How will the cannabis industry adapt in terms of PR and SEO strategies? What about cannabis conferences and events in 2022, or upcoming policies? Let’s see what the experts had to say.
Cannabinoids and SEO will take the cake
“I think the lesser-known cannabinoids are going to be important from a product standpoint – think about how Delta-8 THC has exploded, along with CBG and CBN. I also think the cannabis space will become more competitive so SEO will be needed to keep businesses up to speed. – Colten Koch, SEO account manager
“We will likely explore new cannabinoids and their effects. A lot of people in the industry seem to think the Delta-8 THC wave is over, but there are so many consumers who don’t know anything about Delta-8 and are eager to learn. Delta-8 THC companies should focus their efforts on getting their name out there. * Research cannabis PR and SEO* The game plan should be to educate the masses and increase brand awareness. – Tony Ham, SEO account manager
Cannabis conferences will continue to go virtual
“On conferences – I think fear of new COVID variants like Omicron might make people less willing to go to in-person conferences and other events. »- Wilfred Waimiri, PR account coordinator
Are you planning to attend any cannabis conferences or trade shows in person or online? Click here for the ultimate list of 2022 Cannabis Conferences.
Cannabis content creation will take to the next level
“Cannabis will be seen and heard in 2022. Creating written content alone isn’t enough to stay ahead, especially as accessible UX / UI integrations become more vital to rankings and SEO. Maintaining the visual and audio multimedia platforms will prove essential in the coming year, especially those owned or recognized by Google. – Marissa Smith, Editor-in-Chief
Cannabis consumption fairs to open
“In 2022, I think we’ll start to see more options for how we consume cannabis through new, smart and engaging experiences. As the market grows so does standardization and with open consumer fairs starting to appear, we will see more pre-rolls and low-dose products such as drinks created to suit the needs of the world. social environment. – Gina Epifano, PR account coordinator
Combined PR and SEO strategies will get all the recognition
“If and when federal legalization is passed, I would expect more acceptance from the social media giants, which would give cannabis companies more security to maintain their social media presence. Until then, it is more profitable and financially strategic to invest in PR and SEO as a joint approach to digital marketing. – Adryan Corcione, SEO content writer on cannabis
The south will roll in and out
“My prediction for 2022 is for the Southeastern United States, and Georgia in particular. We’ll start to see the state grow medical marijuana by a handful of licensees. This will create a problem in terms of product quality and attention to patient needs. I’m concerned that something is happening in Georgia that is similar to Florida’s premier industry, and the toll it has taken on patients by blocking their access to quality drugs and having a limited number of legal suppliers. – Dallas Evelyn, Business Development Manager
Cannabis legislation will increase
“More European countries will start to embrace the legalization of leisure. I also believe the United States will push through banking legislation and we will see the edibles market share continue to grow. – Lucas Wentworth, PR Account Manager
MSO consolidation will take place
“As New York, New Jersey, Connecticut, and other states go online, we’ll see a lot more small businesses start up than we do today. There will likely be considerable consolidation among large companies, and a lot of new small companies will be created that have their own needs. “- Evan Nison, Founder and Owner
What do other experts think?
There is also speculation that the Gen Z demographics will continue to increase in the participation of the cannabis industry. Experts also predict a continued increase in sampling of different products, especially as 2022 approaches. However, the main trend to watch is increased interest from governments enforcing legislation to bring their states into the industry. .
According to BillTrack50 “Legislative and regulatory summary on marijuana 2021 and outlook for 2022” Led by panelists Tom Angell of Marijuana Moment, Karen O’Keefe of Marijuana Policy Project, Justin Strekal of NORML and Shaleen Title of Cannabis Regulators of Color Coalition, the movement has been particularly visible in the legislative chamber.
While not much has changed regarding the Biden administration in 2021, Congress has remained active on cannabis legislation, with House leaders successfully passing legislation to normalize the commercial sale of marijuana in the SAFE Act and MORE laws, and continually introducing new bills regarding research, veteran access, improving cannabis language in the infrastructure bill, and supporting entrepreneurs entering the industry. cannabis space.
The aforementioned panel of experts predicted that more lawmakers will look beyond cannabis in the realm of psychedelics and other general forms of drug policy change in the coming year. In Texas, for example, a measure was passed to research the medical benefits of MDMA, psilocybin and ketamine in the treatment of military veterans. Rhode Island has also adopted a safe-use pilot program, while others were narrowly avoided: California almost legalized psychedelics while Maine almost passed decriminalization of drug possession.
Everyone is looking to the future of multiple legalizations. In terms of state success, there are over a dozen state voting initiatives that seek to pass legalization measures for medical and recreational cannabis. In sparsely populated states like South Dakota or Nebraska, there might be a movement to enforce legalization, while other Midwestern states might see possible measures as well, such as North Dakota, Ohio and Missouri. There could also be more legal weeds in the East Coast area, including Maryland, Rhode Island, and Delaware. Medical care could also finally come to the Carolinas, Kansas and Mississippi, but that remains to be seen.