The “ yes ” and “ no ” when developing networking


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May 24, 2021

6 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Contractor the contributors are theirs.


When we are entrepreneurs or already have our own business, networking is often trivialized without assessing that it is a fundamental tool for harnessing the development and scope of our work. This network of professional contacts is based on strategic links which can contribute to our growth in times of stability but also in times of crisis. But remember: networking is not a stick and should not be the basis of your success; It is a stepping stone that will help you reach higher.

Here are some tips for building and growing your network successfully. And the first is to know that we all have a network of contacts , which is built throughout our family history, school, university, jobs, extra-professional activities, etc. The key is to know who knows you and who is thinking of you. This is where one of the basic elements of networking lies: empty contacts don’t work but those with whom we build deeper bonds, where trust reigns.

In addition, we must always keep in mind that networking requires proactivity and must be built before we need it because its foundation is to help. When we need help and haven’t made a prior connection, the other person may not be willing to help us. In this context, it is important to have and show a real interest in the work of the other. Also put yourself at the service of the other.

On the other hand, you should know that the personal brand is one of the foundations of online networking and that’s what the person you contact will be looking for first. That’s why it’s important to spend time building a strong personal brand that conveys who you are, what you do, and why you do what you do. The personal brand should reflect your worth.

In accordance with this, we must recognize the value of the service we provide . Having this clear will allow you to have enough confidence to make a first contact, have a productive meeting for both of you, and most importantly, build a strong bond. If you want to know what your value is, ask customers or people who have experienced your product or service what they value most and what they think is the difference. Likewise, it is important to keep in mind that the people with whom we share the market, the competition, are strategic allies. Although we share the same goal, we are not the same.

From there we can forge a a clear vision of the company’s destination. If you really want to capitalize on your contacts and generate strong links to boost your business, you first need to be very clear about what you want and where you are going. This way, you can build strategic alliances that gradually bring you closer to the build you have for your business.

What you definitely shouldn’t do is insist because nobody likes heavy; we want to be valuable. If you get a NO, smile and keep moving forward on other contacts. If there is no response, it is better to choose to persevere in making the contact, but not to insist. To persevere is to make new contact from another angle.

Another tip I don’t recommend is “copy and paste” in contact messages. It shows and conveys a lack of commitment and a lack of entrepreneurship. As an example, in the initial post on Instagram, it is important to put the name of the founder. The connection with others changes a lot to start this way “Hello Dani, I am Paula, the founder of Pepita Carteras…” than to start “Hello, we are writing to you…” That the message is personalized implies that it is from one person to another person. I also recommend using the first person singular or plural if you represent a work team and introducing yourself early if you are writing from your company brand.

If the contact is by WhatsApp, don’t say everything in one message. Introduce yourself but the first contact must make the other want to know more, do not reveal all your information about one because the other loses interest. If you don’t know the person, send a text message. If you know the person and want to send them an audio, remember it’s no longer than 30 seconds.

If the contact is by WhatsApp, do not say everything in one message / Image: Depositphotos.com

When request a meeting, he It is advisable to highlight in the message the time of the duration and the modality or place. In the latter case, you can ask the person where they live beforehand and thus be able to offer them a meeting point that does not suit them. Remember: every meeting is a victory . Don’t be alone with the outcome, because networking is a long-term game. Today’s meeting is just the start of something that can be productive in the future.

And here’s an important tip: the attitude of the protagonists that we have to lead successfully must be relegated when we speak with another person to play a more collaborative role. Not forgetting what you want or need to grow, you need to be mindful of choosing the right words to make the other person the protagonist.

This ties in with the following recommendation: be nice to everyone, never underestimate someone you know. For networking, you need to put all your biases aside and be open to talking to everyone equally.

Finally, another of the interesting keys to networking is to start a relationship by being a customer first: he is the easiest way to generate an initial link because when one is a customer it already shows that you have confidence in the other’s product and service.

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