United States $ 216 Billion Digital Advertising Market Overview and Forecast to 2025

DUBLIN, September 16, 2021 / PRNewswire / – “US Digital Advertising Market 2021-2025” report has been added to ResearchAndMarkets.com offer.

The US digital advertising market is expected to reach 216.89 billion US dollars in 2025, with a CAGR of 6.90% during the period 2021-2025.

The market has grown due to several factors, such as widespread adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms, and increased online sales.

Artificial intelligence and the increased involvement of the big data market are expected to be major key trends for the market. However, the increase in ad fraud and the use of ad blockers are likely to impose certain challenges on the US digital advertising market.

The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2020, the dominant market share was held by display, followed by research and the rest of other formats.

The U.S. digital advertising market can be segmented by industry into the following divisions: Retail, Financial Services, CPG and Consumer Products, Telecommunications, Computer Products and Consumer Electronics, Automotive, Health and Pharmaceuticals, Entertainment, Media, Travel and others.

In 2020, the highest market share was held by retail trade, followed by staples and consumer products, financial services, followed by the rest of industries. The US digital device advertising market can be segmented as follows: mobile, desktop / laptop, and smart TV. The dominant market share in 2020 has been acquired by mobile. Next are desktop / laptop computers and smart TVs.

The competitive landscape of the market, along with the company profiles of major players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon, and Hulu) are also presented in detail.

Key target audience

  • Digital advertisers
  • End users (businesses / consumers)
  • Investment banks
  • Government agencies and regulatory authorities.

Main topics covered:

1. Market overview
1.1 Digital advertising
1.1.1 Digital Advertising – Introduction
1.2 Types of digital advertising
1.2.1 Mobile advertising
1.2.2 Advertising display
1.2.3 Video advertising
1.2.4 Advertising on the Search Network
1.2.5 Native advertising
1.2.6 Remarketing advertising
1.2.7 Social media advertising
1.3 Benefits of digital advertising
1.4 Disadvantages of digital advertising

2. Impact of COVID-19
2.1 Impact of COVID-19 on digital advertising in the United States
2.2 Impact of COVID-19 on Media Advertising Spending in the United States
2.3 Growth of American advertising media
2.4 New business creation

3. Market analysis
3.1 The Total US Media Advertising Market Forecast by Value
3.2 The Total United States Media Advertising Market by Segment
3.3 The US Digital Advertising Market Forecast by Value
3.4 The US Digital Advertising Market by Format
3.4.1 US Digital Signage Advertising Market Forecast by Value
3.4.2 The US Digital Screen Advertising Market by Sub-Format
3.4.3 United States Digital Signage Advertising Sub-Format Market Forecast by Value
3.4.4 US Digital Search Advertising Forecast Market by Value
3.4.5 US Digital Lead Generation Advertising Market Forecast by Value
3.4.6 US Classified Ads and Digital Directory Advertising Market Forecast by Value
3.4.7 US Digital Email Advertising Market Forecast by Value
3.4.8 US Mobile Messaging Digital Advertising Market Forecast by Value
3.5 The United States Digital Advertising Market by Device
3.5.1 The US Digital Advertising Market Forecast by Device
3.6 The US Digital Advertising Market by Industry
3.6.1 US Retail Digital Advertising Market Forecast by Value
3.6.2 US Financial Services Digital Advertising Market Forecast by Value
3.6.3 The US Digital Advertising Market Forecast for Consumer Staples and Consumer Products by Value
3.6.4 United States Telecommunications Digital Advertising Market Forecast by Value
3.6.5 US Automotive Digital Advertising Market Forecast by Value
3.6.6 United States Computer and Consumer Electronics Digital Advertising Market Forecast by Value
3.6.7 US Healthcare and Pharmacy Digital Advertising Market Forecast by Value
3.6.8 US Digital Entertainment Advertising Market Forecast by Value
3.6.9 United States Digital Travel Advertising Market Forecast by Value
3.6.10 US Digital Media Advertising Market Forecast By Value

4. Market dynamics
4.1 Growth drivers
4.1.1 Widespread adoption of smartphones
4.1.2 Increase in Internet penetration
4.1.3 Proliferation of social media
4.1.4 Popularization of the Pay Per Click (PPC) model
4.1.5 Growing popularity of video streaming platforms
4.1.6 Growing e-commerce platforms
4.2 Key trends and developments
4.2.1 Artificial Intelligence
4.2.2 Programmatic announcements
4.2.3 Big Data involvement
4.3 challenges
4.3.1 Advertising fraud
4.3.2 Growing use of ad blockers

5. Competitive landscape
5.1 Global market
5.1.1 Income comparison – Key players
5.1.2 Market capitalization comparison – Key players
5.1.3 Research and development costs – Key players
5.2 The American market
5.2.1 The United States Digital Advertising Market Share – Key Players

6. Company profiles
6.1 Company overview
6.2 Financial overview
6.3 Business strategy

  • Alphabet Inc. (Google LLC)
  • Amazon
  • Facebook, Inc.
  • Microsoft
  • Verizon
  • Walt Disney Company (Hulu)

For more information on this report, visit https://www.researchandmarkets.com/r/woe7lo

Media contact:

Research and markets
Laura Wood, senior
[email protected]

For EST office hours, call + 1-917-300-0470
For USA / CAN call toll free + 1-800-526-8630
For GMT office hours, call + 353-1-416-8900

US Fax: 646-607-1904
Fax (outside the United States): + 353-1-481-1716

SOURCE Research and Markets

Related links

http://www.researchandmarkets.com

Source link

About Scott Bridges

Check Also

PPC Software Market Size, Growth, and Key Companies – SEMrush, Optmyzr, RocketROI, Marin Software, Word Watch, Shape Integrated Software

New Jersey, United States, – A new Market Intelligence report published by Verified Market Research®, …

Leave a Reply

Your email address will not be published. Required fields are marked *