Why is video marketing so effective?

Martech Perspectives | Tuesday, June 29, 2021

Engagement is crucial and video marketing is a great way to connect with customers while improving brand recognition, recall, and visibility on the internet.

FREMONT, California: Professional video marketing is becoming an increasingly important part of any online marketing campaign plan. However, digital marketing mainstays such as SEO and email marketing will likely remain a profitable and a crucial aspect of any online marketing campaign strategy. Video marketing is growing in relevance and use at an exponential rate. It offers many benefits, helps companies position themselves as experts in their field, and generates significant ROI when done correctly.

Today’s businesses and marketers prioritize including video marketing as part of their overall marketing strategy. This is because consumer preferences have changed over the past decade: we now live, work and shop in a society that expects more engagement from the organizations we work with. A good website and competitive prices are no longer enough to persuade a customer to buy, and a promotional package is no longer effective in generating new business leads. Engagement is crucial and video marketing is a great way to connect with customers while improving brand recognition, recall, and visibility on the internet.

Consumers prefer videos to reading text

There’s a reason why the major search engines now display videos at the top of the results page after a search query. This is because half of internet users prefer to watch a video about a business, product or service before purchasing it. Additionally, video content generates 300% more traffic than other types of content marketing.

Videos play an important role in decision making

Consumers actively search for videos about the items and services that interest them, as noted earlier. Videos are useful for educating customers and building a long-term relationship with them, which influences their purchasing decisions. Over 90% of marketers say movies shared on social media have been successful in converting prospects. Over 60% of consumers believe that watching marketing videos on social platforms positively influenced their purchasing decisions.

Video marketing is not an option in 2021 and beyond; it is a requirement. It is cost effective and is being used by businesses in all industries on an ever increasing scale. As a result, if one does not include video marketing in its internet marketing strategy, it may fall behind the competition.

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