Workshop prepares MSMEs for COVID recovery phase


The “Business Techniques for MSMEs” workshop series organized by the Indonesian Embassy in Brunei Darussalam will conclude with a final workshop on “Online Marketing Technique” on December 4th.

The workshop, which started in November, is aimed at Indonesian micro, small and medium enterprises (MSMEs) operating in Brunei Darussalam. It discusses the needs and challenges faced during the pandemic and explains how to prepare for the recovery phase.

Deputy Head of Mission at Indonesian Embassy in Brunei Darussalam Irwan Iding said: “After lessons on cooperatives and basic financial management, the next workshop will focus on online marketing, which has become an ingredient. crucial to business success during the COVID-19 pandemic. “

Online platforms have their own characteristics, which entrepreneurs should be familiar with, he said.

“The pandemic has placed MSMEs as the most vulnerable group of businesses. They face many difficulties and challenges in keeping their business running.

“On the other hand, the pandemic is teaching us to put more emphasis on innovation, think creatively and adapt to current demands and competitive markets, while continuing our efforts to grow the business.” , Irwan said.

Deputy Head of Mission at Indonesian Embassy in Brunei Darussalam Irwan Iding joins others during workshop
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