Wunderkind performance marketing engine plans European expansion

With + 70% year-over-year growth in monthly recurring revenue (MRR), Wunderkind will increase the number of its EMEA offices to 100 this year to support expansion plans.

Superdry, Boux Avenue, Karen Millen, Barbour and Clarks among the latest brands and retailers to sign or extend their partnership with Wunderkind in the first half of 2021.

Growth plans supported by the launch of new products in the EMEA region, including Wunderkind Text, as the company also considers strategic acquisitions.

Leading performance marketing engine Wunderkind (formerly BounceX) is launching a new headquarters in London to support its ambitious expansion plans in Europe. The move follows a period of rapid and accelerating growth that saw its Monthly Recurring Revenue (MRR) in EMEA increase by 70% year-on-year.

This expansion will be supported by the recruitment of new talent, with a series of new full-time positions recruited this year in various disciplines, from sales and marketing to customer success, operations and design. This will bring the total workforce at its new, state-of-the-art offices in Soho’s Dufour’s Place to 100 by the end of 2021, increasing the team to 540 people operating out of the company’s US base in New York.

As e-commerce demand grew exponentially in 2020, with UK online sales increasing by 46%; the largest increase in over a decade, as has consumer demand for smooth, fluid and personalized online shopping journeys.

Recognizing this change, online retailers have turned to increased prioritization of solutions, such as Wunderkind, which allow them to deepen and enrich their knowledge of on-site customer behavior, purchase intentions and preferences. . According to a recent Wunderkind study, which surveyed the views of seasoned e-commerce and marketing professionals, two-thirds (66%) see personalization as a “critical” initiative in their current operations, while 71% think that it is likely to become more and more important. over the next five years.

With its pioneering identity resolution technology, Wunderkind is ideally placed to capitalize on this e-commerce imperative towards ever greater personalization. The company allows retailers to recognize a greater proportion of their website’s anonymous traffic, grow their first-party marketable audiences, and ultimately send high-rate individual emails and texts. conversion to an unprecedented level. This translates into an increase in digital revenue of up to 20%, with Wunderkind generally ranking among the top three customer performance channels.

Boux Avenue, Karen Millen and Hotter Shoes are just a few of the top brands Wunderkind has signed in the first half of 2021, as it has added a record number of new logos to the list of retailers benefiting from its award-winning technology. And, while exponentially increasing the number of new customers, demand for its suite of solutions has grown among its existing retail customers, Clarks, Barbour and Superdry all extending their partnership with Wunderkind to new European territories. In the first half of 2021, Wunderkind exceeded its customer growth targets of 250%, while continuing to deliver a net customer retention rate of 105%.

Today, on the strength of this accelerated growth, the company seeks to expand its presence in continental Europe and the Nordic countries, by considering strategic geographic acquisitions, as well as by marketing its latest product innovations at an increased pace, in particular Smart shipper– a solution that revolutionizes the text messaging capabilities of retailers, allowing them to automatically text subscribers when they are most likely to engage and convert, based on their individual site browsing behaviors .

Wulfric Light-Wilkinson, GM EMEA at Wunderkind, commented: “We have experienced almost unprecedented levels of growth over the past 12 months, and this is due to the boom in e-commerce, the exceptional results we have achieved for our products. customers, and also to the incredible hard work of the Wunderkind team.

“We are very pleased to be able to launch our new EMEA headquarters in the heart of Soho, one of London’s most vibrant areas. This is a great sign not only of our ambition, but of our continued success, and it is certainly a milestone for the company. We look forward to continuing our expansion in Europe and look forward to introducing our revolutionary performance channel to a new group of progressive and market-leading retailers.

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